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Marketing Essentials - P1 Roles and Responsibilities

   

Added on  2020-10-22

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MARKETINGESSENTIALS
Marketing Essentials - P1 Roles and Responsibilities_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing manager............................................................1P2. Explain how roles and responsibilities of marketing relate to the wider organizationalcontext....................................................................................................................................3TASK 2............................................................................................................................................5P3. Marketing mix of IKEA...................................................................................................5TASK 3............................................................................................................................................7P4. Marketing plan for IKEA.................................................................................................7CONCLUSIONS............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONMarketing is essentials for every organisation to know about needs and demands ofconsumer in order to satisfy them. It is helpful for firm to know about what to produce, how toproduce on the basis of its consumers. It also assists an organisation in developingcommunication between the firm and its clients at market place (Lamb, Hair and McDaniel,2011) . This assignment is in the context of IKEA which is a multinational group that designsand sells ready-to-assemble furniture, home accessories, kitchen appliances, other useful goodsand services. The manager of IKEA also used this concept of marketing to sell its product andsatisfy consumer’s needs. This report include various process of marketing along with role andresponsibilities of manager.TASK 1P1. Roles and responsibilities of marketing managerConcept of marketingUnder this concept, it has been stated that a company uses marketingconcept in order to increase its sales revenue and profit margins. This concept assists themanager of IKEA to vary with the functions in which they deal. This concept is developed toenhance the needs of its consumers. Presently, company is using currents trends such as, the riseof partner marketing, focusing part, finding the right partner, etc. On the other hand, in futurecompany make use of various trends such as, build intimate one-to-one relations, get along withnew apps, etc. Under this, there are five concepts of production in which the company dealwhich are as discussed below:1
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(Source: Bhasin. H, 2018)Production concept: It is the concept through which a company knows about how to produce,when to produce and for whom to produce. These three elements help company to produce betterfor its consumers. This concept of production is also used by the manager of IKEA to producebetter for its consumers to satisfy them.Product concept: Under this concept, the consumers only buy these products which areaffordable to them and of goods quality (Wirtz, 2012). They are in favour of thoseproducts which have innovative features. This, the manager of IKEA also uses thisconcept so that consumers are more to buy its product.Selling concept: In this, consumers only like that products which are promoted in marketand are advertised in so many ways such as, television, newspapers, social networkingsites, etc. It is also important for the company IKEA to promote its product to increasesales and profits revenues.Marketing concept: Under this concept, company will only produce those productswhich are similar with the needs and demands of consumer (Baines, Fill, and Page,2013). The manager of IKEA used this concept so that company can produce only thoseproducts which are fulfilling consumers’ needs in all way and also attracts them towardstheir products.2Illustration 1: Concept of marketing
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