(Doc) Assignment on concepts of marketing

Added on - 08 Jan 2021

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MARKETING ESSENTIALS1
TABLE OF CONTENTSINTRODUCTION..........................................................................................................................31.Introduction to the concept of marketing................................................................................32.Marketing process...................................................................................................................53.Roles and Responsibilities of marketing managers.................................................................74.How marketing functions influences other departments of organizations..............................85.Importance of marketing and value in organization...............................................................96.Conclusions that emphasize the significance of having effective interrelationships betweendifferent functional departments................................................................................................97.Comparing ways in which organizations use elements of the marketing mix to achieve itsobjectives...................................................................................................................................108.Producing the basic marketing plan for Cadbury.................................................................11CONCLUSION.............................................................................................................................13REFERENCES..............................................................................................................................142
INTRODUCTIONMarketing is an action of promoting and selling product and services, with the help ofresearch. It is basically used and created to satisfy customers. Cadbury is a multinationalconfectionery company which is owned by John Cadbury in the partnership with his brotherBenjamin in 1847. Cadbury became second largest confectionery brand in the world after Mars.The present report will cover all the aspects of marketing. Report will provide all concepts ofmarketing including current and future trends with an overview of different marketing process.Report will provide the roles and responsibilities of marketing manager. It will also give deepinsight of influence of marketing in the functional department of organization along withimportance It will also provide information about interrelationships between different functionaldepartments. Later, it will evaluate a basic marketing plan for the given organization.1.Introduction to the concept of marketingConcepts of marketing are divided into five major concepts which shows the core atCadbury. The concepts of marketing consist of present as well as upcoming trends for bestmarketing planning. The concept includes selling, production, product and societal concept ofmarketing respectively (Concept of marketing,2014).3
Production conceptThis concept basically focuses on those products which are easily available and can beafforded by customers (Stern and Porr, 2017). It is one of the oldest marketing concept.Production shows that consumer was inclined towards the product which are easily available inmarket. Cadbury dairy milk chocolate is available in whole world with affordable price.Product conceptThe product concepts focus on those products which are highly innovative and high inquality. This concept tends towards continuous improvements of products. For instance, Cadburyhas brought various innovation in its chocolate like Cadbury fruit n nut and Cadbury crunchies.Selling conceptIn the selling concepts of marketing consumer tends to focus on those products which arehighly advertised and promoted. The consumer with modern mind-set get attracted towardspromotions of various products.For instance,for heavy promotion to attract its customersCadbury has done advertisements by celebrity.4Illustration1: 5 core concepts of marketing(Source:Concept of marketing, 2014)
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