Marketing Plan of McDonald's Report

Added on - 21 Jul 2020

  • 16

    pages

  • 5364

    words

  • 7

    views

  • 0

    downloads

Showing pages 1 to 4 of 16 pages
MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: The roles and responsibilities of marketing function in McDonald’s..................................1P2: The way in which roles and responsibilities of marketing relate to the McDonald’s..........3TASK 2............................................................................................................................................6P3: The ways in which different organisation apply the marketing mix in their planningprocess.........................................................................................................................................6TASK 3............................................................................................................................................8P4: Production and evaluation of marketing plan of McDonald’s.............................................8CONCLUSION AND RECOMMENDATION............................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONThe term marketing involves everything about understanding the market and bringing theproduct and service to a market and even development of market in various situations. .Marketing is the backbone of successful business. It has higher focus on developing directchannels to communicate with customers, so, that business can survive for a long period. Ingeneral, the marketing process is widely used for promoting and advertising the products andservices to potential customers. The present report is focused upon McDonald’s, it is anAmerican fast food chain. The marketing essentials are discussed in the context of McDonald’s.Organisation spending so much on advertisement and promotion so that they can expand theirbusiness to the next level. Along with it, the report entails the roles and responsibilities whichmarketing function are playing. Furthermore, it is comparing the marketing mix of differentorganisation. In the end, a basic marketing plan for McDonald’s has been discussed.TASK 1P1: The roles and responsibilities of marketing function in McDonald’sMarketing is considered as one of the most important concept of business as it effects oneach and every business function. The necessity of marketing functions is always increasing andit became most important element in shaping a profitability and success framework for all theorganisations. When it comes to marketing McDonald’s use ample of innovative idea in contextof promotional and advertisement activities (Wright, 2014). There are various key roles andresponsibilities of the marketing function which McDonald’s need to acquire so that they canachieve all the set targets. Following are the key roles and responsibilities related to marketingfunction of McDonald’s:Strategy development- Developing marketing strategies is one of the most important roleand responsibility of McDonald’s marketing department. Most of the marketing strategies areformed on the basis of consumer perspective. The strategy development process depends on theoverall target set by the enterprise. The senior marketing professional of McDonald’s are focusedtowards enhancing the customer base which will be useful for the firm to increasing the marketshare in the fast food business. For this purpose, company requires to enter in new market or theycan increase their channel of distribution. Marketing professional of organisation fulfill their roleand responsibility by settling the strategy which leads to increase the consumer base ofMcDonald’s (SPACE and SPACE, 2015).1
Market research- The business market research is the process of gathering data andevaluating whether a particular product or service will satisfy the needs and wants of consumer.It is the role as well responsibilities of marketing professionals in context with McDonald’s torun an effective market research so that organisation can amplify valuable information about thecompetitors, market trends and consumer perspective. As per the insights which company collectfrom the market research they can do require modification in the current strategies. It will helpMcDonald’s by assisting them about how to overcome the competition. The marketingdepartment of McDonald’s is well-versed in carrying out the market research by the use ofvarious web-sites, report of the respective industry and conducting survey. There is existence ofseveral marketing research firms, McDonald’s can make use of them by letting them do theresearch for the company (Mueller and et.al, 2015).Product development- The product development process is also come under the roles andresponsibilities of marketing functions. It is a creative process which requires a systematicapproach to assist the company in order to launch a new product in the market. In the context ofMcDonald’s, the marketing department is contributing a lot in a product development so thatthey can develop any new product or innovate the existing one. It is the role and responsibility ofMcDonald’s marketing department to evaluate the sale of current product and identify the gap indifferent range of products. The marketing department conduct in-depth analysis forunderstanding the requirement and preference of target customer. By the use of collected datacompany can identified the areas for further improvements which company needed to make theirexisting product more effective. Moreover, once the product development process is startmarketing plays role in identifying the prices for the particular product or service (Brychkov andet.al, 2017).Communication- The one of the biggest mistake done by business organisation is limitthe marketing activities up-to promotion, advertising and public relations. Communication isconsidered as backbone of advertisement and promotion activities. The marketing department ofMcDonald’s fulfill their responsibilities by increasing the level of communication throughcampaign and associate events. The campaign and other communication events are largelydepending on the budget set by the firm and on the basis of that marketing department adopt themethod of communication. Communication is targeting to increase the level of awareness aboutthe product by the use of advertisement, public relations, promotion etc. The marketing2
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document