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Essentials of Marketing

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Added on  2020-07-23

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Cadbury and responsibilities of marketing functions 1 P2 Interrelationship of marketing with other functional units 4 TASK 26 P3 Marketing mix of two different organisations 6 TASK 310 P4 Covered in PPT 10 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing is an eminent key factor; the growth and success of every business organisation is rely upon the same.Within organisation, most of the aspects of are depended upon effective marketing activities. Cadbury is also using effective marketing strategies and policies in order to attain

Essentials of Marketing

   Added on 2020-07-23

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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing functions ..........................................................1P2 Interrelationship of marketing with other functional units ...............................................4TASK 2............................................................................................................................................6P3 Marketing mix of two different organisations...................................................................6TASK 3..........................................................................................................................................10P4 Covered in PPT..............................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing is an eminent key factor; the growth and success of every businessorganisation is rely upon the same. Within organisation, most of the aspects of are dependedupon effective marketing activities. Marketing involves advertising, promotion, sales and publicrelations. Along with this, marketing is a process through which products and services ofcompany are going to be introduced in market. It aids managers to attain and retain customers forlong term period. It generates awareness among people as they can know more about products(Akroush, 2011). Marketing professionals use different communication channels so as tocommunicate with their target as well as potential customers. Cadbury is the chosen organisationin present report which is a British multinational confectionery firm and the second largest brandof chocolates. Firm is currently operated in 50 countries across the world. The main objective ofCadbury is to deliver qualitative and value added products to customers so as to obtain highcompetitive advantage. Apart from this, the report will define roles and responsibilities ofmarketing functions. There will a discussion on how marketing is related with otherorganisational functions. Marketing mix of two different companies will also be defined in thisassignment. Furthermore, a basic marketing plan will be prepared. TASK 1P1. Roles and responsibilities of marketing functions The core concept of marketing is to generate value for customers as they can attracttowards company. It helps managers to always connect with their target and potential customersin order to gain knowledge towards market trends. In this context, certain marketing strategiesand policies are evolved with an aim of accomplishing high competitive advantage. It is liablefor increasing the sales and profitability. Marketing also aids managers to find out newcustomers and promote firm's products. Therefore, the marketing can improve company'sreputation or image at marketplace; it builds brand name recognition across the world. Cadbury is also using effective marketing strategies and policies in order to attain andretain consumers. The firm always focuses on producing new and attractive chocolate items forkids and youth. Below mentioned is the importance of marketing for a business organisation: - The foremost significance of marketing is to create high competitive advantage fromtarget market by providing qualitative products and services to customers. For example-1
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if Cadbury provides value added products to people then it helps in maximising numberof customers who are highly responsible for the growth and success. For an economy, to work well, producers and consumers need information to help themmake their decisions, so that producers will provide the types of products and services forthat consumers are willing and able to buy (Brettel and et. al., 2011). Marketing department conducts market research for getting knowledge about needs anddemands of consumers in order to fulfil their unsatisfying needs and wants. It also aids inimproving public relations of Cadbury with target audience. It boosts up the risk taking capabilities of business entities. Companies at the greatest riskare those who fail to carefully monitor their competitors as well as buyers. Effective and efficient marketing is a never ending pursuit. In order to perform effectively in the target market, it is essential for managers to adoptcertain marketing functions. It gives strengthen to all commercial activities or tasks. There aregiven few marketing functions that are followed by Cadbury to achieve its goals and objectiveswhich are stated as under: - (Source: What is Market and discuss the Main Functions of Marketing,2011)2Illustration 1: roles and responsiblities ofmarketing functions
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