P3 Compare marketing mix to apply planning process of business
Added on 2021-01-02
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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1P1 Roles and responsibilities of marketing function...................................................................1P2 Roles and responsibilities relate to wider organisational context..........................................3P3 Compare marketing mix to apply planning process of business............................................5P4 Produce a basic marketing plan for an organisation..............................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing is the term of creating, publicity and delivering goods and services toconsumers and businesses. Marketing activities are not limited to products are buy in particularstore, it is conducted on broad level. Mainly, it is done by enterprises for developing a specificway for a business to engage consumers in business operations. Now a days marketing worldbecoming more and more focused on directly connecting with consumers and making themarketing experience more personal (Bakshi and Mishra, 2014). In marketing area variousactivities are done under this for creating a strong customer base that contributes it success andgrowth of firm. Mostly, all marketing activities related to buying and selling of the products andservices. When individuals work under marketing section of the firm do assorted efforts to graspthe tending of large number of people towards firm's offering. In this report selected companyALDI, it is the common brand of two German family closely-held discount supermarket chainswith over 10000 stores in 20 countries. In this report covers that roles and responsibilities of market function, that is relate towider organisational context. Compare different ways to applying marketing mix on planningprocess to achieve objectives. Evaluate basic marketing plan for an organisation context. MAIN BODYP1 Roles and responsibilities of marketing functionMarketing function that are using to conduct business activities. These functions arehelps to understand marketing situation that are fluctuated according to external factors. Thesefunctions are helping to operate business in effective and efficient way. Marketing is reasoned as one of the most important functions of every organization asthis is the one which supply possibility to business entity to communicate with target audiences.Through this, company makes its customers modify about the characteristic and utilisation of itsmaterials. The eventual purpose of marketing is exchange of goods and services from producersto consumers in a way that maximizes the satisfaction of customer's neds (Brown, 2016).Marketing is the function that helps to every organisation to helping carry out of good results andrequirements as per the customer requirement. Marketing function helps to start identifying thecustomer needs and end with satisfying the customer needs. The universal function of marketinginvolve buying, selling storing, transporting, financing and securing marketing information. In1
present time some marketing functions are coming that are easily help to understand marketingactivities. In marketing function including marketing planning and strategy formation. Roles andresponsibilities of using marketing functions, they are as follows - Packaging Along with researching in market involves that packaging of products and services. It issearching that what is customer needs and wants. When company launch new product in marketso it is design according to customer perception because it helps to selling in the market.Conduct market research helps to receive to feedback by the customers that will help to modifypackaging of the product (Brychkov and Domegan, 2017). TransportationIt is addition function of marketing that are helping to transportation of goods. If businesspromote new products and demand increases of new products that time fulfil of demand ofcustomers so transportation helping to distribute on particular place. Deliver of the products ontime that are effect of market campaigns.FinancingFor executer of all activities that are related to business, it is very essential that firmshould have adequate amount of finance. When company have not sufficient amount for conductbusiness activities so they are out from market and that is effected to business. Sufficient amountare support to business operations and contribute in growth of the business. Marketing manger ofthe enterprises responsible to identify the funds require to execute various promotional activitiesfor achieving it set goals. DistributionThis aspects covers the process of transfer the goods from warehouse to final targetconsumers. Several distribution methods and channel are there which ALDI can use for thedistribution of its products. Cost effective channels increase profits of firm and ensure timelydelivery of products. Effective distribution helps to satisfying the consumers and providescompetitive benefit to firm. Selling Under this function it is very important for any company, ALDI also use this functionbecause it helps to earn revenues. This consist a way to hand over the final product in hand ofcustomers. With the help of different types of distribution channels are selling to products on2
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