P1 Role and responsibilities of marketing function (Doc)
Added on 2021-01-03
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Role and responsibilities of marketing function ...........................................................1P2 How responsibility and role of marketing relate wider company context........................4TASK 2............................................................................................................................................6P3 Compare how different companies apply marketing mix element...................................6TASK 3............................................................................................................................................9P4 Develop marketing plan....................................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is define as activities of firm associated with selling as well as buying goodsand services to consumers. By this, they are able to full fill clients demand in appropriatemanner. In this report select Cadbury to know the impact and role, responsibilities of marketingfunction in an organisation. It is a British international confectionery firm which offer variousdifferent type of commodities to their consumers into market place. Cadbury is a one of the bestinternational well known brand according to 'The Daily Telegraph' in the year of 2013. Its wasestablished by Brimingham in the year of 1824 at United Kingdom (Babin and Zikmund, 2015).Their main product is dairy milk, big race Oreo, marvellous, bubbles, brunch bar, flake, wispagold, time out, Starbar, double decker, curly wurly and many more. In this assignment coversrole and responsibilities of marketing function and its relation with other enterprise department.It also covers marketing plan and comparison between different company marketing mix. TASK 1P1 Role and responsibilities of marketing functionWith in an organisation, marketing function has pay very vital role in at work place. Itsincludes product development as well as marketing plan, market research, promotion,advertisement, distribution, public relation, customers services and many more. Marketingmanager has conducting market research to identify consumers needs and wants accordingly theyare product commodities as well as services in appropriate ways that help to enhance customer'ssatisfaction in long period of time. Current and future trends of marketing: In present business environment, modernmarketing strategies like social media, internet, gorilla marketing and many more. Through this,firm are able to completing promotional task at minimum amount which help save resourceseffectively and produce high quality goods and services. In future period of time, technology andinnovation both are used by company on compulsory basis in order to survive clients are technofriendly and want highly technical product to make life easy. Marketing manager has pay vital role into an organisation in order to achieve goals andobjective in limited period of time effectively. Sever function of marketing manager are explainas follows: 1
Development of product: It is a most important function of marketing in which managerhas organising market research program which help to analyses consumers needs and wantseffectively. In this, there several method are available like questionnaire, survey, focus interview,in- depth interview, group discussion etc. into market place and accordingly to managementrequirement they are select best one out all accessible alternatives (Baker, 2014). Alsoadministration has find out their competitors marketing strategies in order to compete themappropriately and achieve goals. Cadbury has offer variosu goods like Dairy Milk Tiffin, DairyMilk Whole Nut, Dairy Milk Whole Nut Chopped, Dairy Milk etc. Illustration 1: Seven marketing function(Sources: Seven marketing function, 2015) Price: Most of customers has prices sensitive in their nature that is why firm are producegoods according to market demand. Cadbury has gained economic of scale in their goods whichhelp them to sell their product and lower rate as compare to their competitors in the sameindustry. Management of Cadbury has offer product with different price rate in order to capturelarge number of clients. For example, Dairy milk 30 GM sell with rupee 10, 5 Star 15 GM rupee5, Fruit & Nut 85 GM rupee 40 and many more. Its shows they are produce commodities for allmarket segment thus help them to achieve large market position in an effective ways (Batt,2
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