Marketing Essentials Introduction

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Roles and responsibilities of marketing functions.................................................................1
P2 How roles and responsibilities of marketing is interlinked with other functional units........5
TASK 2............................................................................................................................................6
P3 Marketing mix for two different organisation.......................................................................6
TASK 3............................................................................................................................................9
P4 Develop a basic marketing plan.............................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is an art and science of determining target markets, getting numerous
customers by delivering them qualitative products and services. It is a societal process which
emphasis on identifying buyers needs and wants. In addition, marketing involves transferring of
goods from producers to consumers so as to improver company's sales and profits. The main
motive of marketing is to make healthy public relation, this will help managers for influencing
them to purchase goods and services. It is also accessible in developing an effective marketing
strategy in order to achieve goals and objectives of the firm. Marketing managers also create
imperative marketing strategies and policies (Al-Ekam and et. al., 2012). McDonald's is the
chosen organisation in this present report; is a multinational fast food chain. It was established in
1940, the prime objective of firm is to provide healthy and value added products to their
customers by getting better outcomes. Apart from this, the assignment will be include roles and
responsibilities of marketing functions. Readers will also came to know interrelationship
between marketing and other functional units of the firm. There will a comparison between
marketing mix of two different business entities. A basic marketing plan is developed in order to
analyse future situations.
TASK 1
P1 Roles and responsibilities of marketing functions
Marketing is heart of every business organisation. Mostly functions and aspects is depend
upon crucial marketing strategies. It covers public relations, advertising, promotion etc. so as to
gain better attention from target customers. In addition, marketing is process by which managers
can easily promote their products and services in global environment. McDonald's uses various
techniques in order to expand itself in target market. With the help of innovative merchandise
tools, customers can get aware about products and services of the firm. The growth and vitality
of a firm is often depend upon its reputation; whereas marketing assists in building brand name.
There is given significance of marketing for a business organisation, that is stated as below: -
 Marketing plays a crucial for a company to succeed. If a firm expand high amount upon
its marketing campaigns, then it can easily achieve high sales and profits. A marketing
program can gives best opportunity to an organisation as it will be capable to achieve
high market growth and share from global environment.
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 It also fosters healthy competition by supplying innovative and qualitative products to
customers. Marketing managers are used an effective pricing policy that helps to reach
intended buyers (Baker and et. al., 2016). In this modern era, by adopting marketing
strategies, small and new business can easily enter and grow into marketplace.
 Marketing helps in improving brand name. If a firm has solid reputation in marketplace
with which it can easily increase its sales and profits from target market. In addition,
strong market image can also attract large group of buyers and it also builds active
participation of society in various marketing campaigns.
 It can also maximise the support of public funding and develop loyalty among
stakeholders of the company.
 Effective marketing will render higher level of customer satisfaction that is must to
expand market share and profits.
Marketing functions: - Marketing is an essential procedure for growth and success of
business entities. Managers of McDonald's usage good merchandising campaigns that can better
inform to consumers and driven up company's sales. Packaging, labelling, branding, financing,
product designing, research, transportation, risk assessment etc. are the main functions of
marketing. They all are liable to attain vision and mission of the firm in a certain time period.
Brief description of all these functions is stated as under: -
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