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Essentials of Marketing Apple Inc - Report

   

Added on  2020-07-23

20 Pages5834 Words137 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and Responsibility of marketing function..............................................................1P2 Roles and responsibilities of marketing related to wider organisational context..............2M1 Roles and responsibilities of marketing in context of marketing environment...............4D1 key elements of marketing function and its relationship with other functional units.......4M2 Significance of interrelationship among marketing and other functional units...............5TASK 2............................................................................................................................................5P3 Ways in which firms uses elements of marketing mix to obtain overall business success.5M3 Different tactics applied by firms to achieve business objectives...................................9TASK 4..........................................................................................................................................10P4 Basic marketing plan for Apple Inc................................................................................10M4 Coherent evidence based marketing plan......................................................................14D2. Strategic marketing plan that applies 7p........................................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................15

INTRODUCTIONBusiness activities that are related to the selling of products and services to the potentialconsumers by the means of advertisements and various other ways is known as Marketing. Afirm has its prime objective as producing a product that is in demand of the market and makingmaximum profit out of it (TransformationBabin and Zikmund, 2015). Essentials of marketing isdescribed as the combination of all prime functions that is been done using various marketingtool so as to get maximum results. It becomes important for the companies to apply bestmethodologies and strategies of marketing so as to get maximum profit out of their businessproducts and services. In order to understand the essentials of marketing Apple Inc. has beenconsidered. Apple is one the largest companies of the world irrespective of the industries. It is anAmerican multinational technology firm which is in the business of designing, developing andselling consumer based electronic gadgets, software and many other online services. It wasfounded by Steve jobs, Steve Wozniak, and Roland wayne in April 1976. It ha approx 116,000employees. This report highlights the tools that can be used for doing marketing. It alsoshowcases the importance of marketing in the comprehensive growth of an organisation. Itprovides a basic marketing plan for Apple.TASK 1P1. Roles and Responsibility of marketing function.In any organisation marketing is considered as one of the major functions among variousactivities that is performed in any company. It will be incorrect to consider marketing as just afunction that deals with advertisements rather it has broader sense where advertisements andselling is only a part of marketing. It is a strategical and tactical function which involvesprocesses like analysing , researching, planning, auditing of market and then helping firm todevelop product that is as per the demand of consumers (Bean and Hussey, 2012). It alsoincludes activities such as pricing, packaging, customer services and distributing products andservices using different channels. Roles and responsibility of marketing functions includes:Marketing information management : In today's competitive environment every firmneeds to have certain data like customer needs, details about marketing environment etc.It becomes important to manage these data as they can be helpful in making future1

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