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Roles and responsibilities of marketing function

   

Added on  2020-12-26

14 Pages4159 Words445 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Roles and responsibilities of marketing function...................................................................1Marketing...............................................................................................................................1Explaining the roles & responsibilities of marketing relate to the wider context. ................3Analysing Roles and responsibilities of marketing in the context of marketing environment4Significance of interrelationship of marketing department with other functional departmentsof the firm...............................................................................................................................5Critically analyse and evaluate the key elements of the marketing function and how theyinterrelate with other functional units ....................................................................................5TASK 2............................................................................................................................................6Comparison of various marketing mix in different organizations..........................................6Different tactics apply by the different organisation to achieve the business objectives.....10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................11

INTRODUCTIONMarketing defines as the most important tool which helps the business firms to worktowards the goal to enhance its sales, it supports in earning more profitability and gainingsuccess. It plays an important role in understanding the market place, demand of customers,building a profitable relation, customers driven market strategy and providing a better qualitygoods to customers. Good marketing strategy leads to the success of the firms and also focus onthe long term growth of the firm(Daft, 2015). Tesco is the British multinational groceries andmerchandise retailer, established by Jack Cohen in 1919 at the London, United Kingdom. Reportwill present the roles and responsibilities of the marketing function and also defines theinterrelation of marketing function with other functional department of the firm. Assignmentwill compare the way in which Tesco and Oxfam apply their marketing mix strategy in theirmarketing planning process to achieve the business objectives.TASK 1Roles and responsibilities of marketing functionMarketingMarketing defined as the systematic activity which is undertaken by a company promotethe products and service of the enterprise which results in increasing the productivity of the firm.It involves various tools which plays an important role while delivering the goods and services tocustomers such as market research and advertisement(Pike, 2015).The concept of marketingThe marketing concept helps in achieving the organizational goal efficiently throughunderstanding the needs and want of the target market and then accordingly providing the goodsand services to customers. The current trend of marketing concepts includes the digital mediawhich is used by companies for increasing their sales rate(Armstrong 2015).The future trend of marketing includes marketing mix to attract the interest of newcustomer towards the firm and also maintaining the transparency for creating the effectiverelationship with consumers.Marketing process 1

It includes the various steps which creates the value of the company for the customer interms of satisfying their needs through providing the goods and services according to theirdemands.Situation analysis: The first step of marketing process is situation analysis which helps inidentifying the strength and weakness of the organisation. It also analyses the marketing optionand capability of company for producing the goods and services effectively.Marketing strategy: In this step Tesco develop a strategic marketing plan for fulfilling theconsumers needs. Company select the best option and strategy is made for thatoption(McDONALD, 2016).Marketing Mix process: In this step of marketing process, company takes the various decisionwhich related to the product development, product pricing, product promotion and productdistribution.Implementation and control: Company implement their marketing plan and also control themarketing efforts and adjust the marketing mix according to the market changes. In this stagecompany provides the goods and services to customers according to their needs and wants.Marketing department plays an important role in increasing the overall performance ofthe organization because marketing department is responsible for increasing the market share andcontributing to the firm's growth in the potential market. It includes the marketing research,product plan, development process, promotion, sales and customers services. The roles andresponsibilities of marketing department includes market research, setting marketing strategy,product development, communication and promotion(Daft, 2015).Market researchIt is the key responsibilities of the marketing department which helps the company interms of identifying the market opportunities and various requirement of customers for Tesco'sproducts. With the help of this information company enhance its productivity through providingthe goods and services to consumers according to their needs which results in improving thebrand image of the Tesco.Setting marketing strategiesMarketing department is responsible towards setting the marketing strategies in order toachieve the business objectives of the Tesco. Marketing strategies increase the market share ofthe firm in market place through promoting their business operations in terms of their product2

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