Marketing Essentials: Recent Trends, Processes, Roles and Responsibilities

MARKETING
ESSENTIALS
TASK 1

Table of Content
• Introduction
• Marketing concept:Recent trends in marketing
• Overview of different marketing processes
• Roles and responsibilities of marketing and its manager in context of
organisation
• Roles and Responsibilities of Marketing relating to organisational wider
context
• Value and importance of the marketing role in the context of the
organization
• Responding to consumers with ongoing product development
• Significance of having effective interrelationships between different
functional departments
• Conclusion
• References

Introduction
Marketing refers to series of actions in which finally produced goods
and services reach at ultimate consumer with different marketing
attributes. There are four important attributes which help to marketers
to allocate products and services that are product, price, place and
promotions. Marketing essentials include intended to satisfy consumers
needs and wants so that they become loyal consumers of organisation.

Marketing concept
Marketing is a kind of philosophy in which needs and wants of
consumers should be satisfied and according to them take decisions to
satisfy those needs better then competitors in organisation. Marketing
helps in building profitable relationships with their target customers in
profitable manner.