Marketing Essentials: The Role of Marketing in a Small College

Marketing Essentials
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Table of content
LO1: Explain the role of marketing and how it interrelates with other functional units of an
organization.....................................................................................................................................3
P1. Explain the key roles and responsibilities of the marketing function in the small college.......3
P2. You must provide an explanation of how the roles and responsibilities of marketing relate to
the wider organizational context, with reference to the small college.............................................4
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LO1: Explain the role of marketing and how it interrelates with other functional units of
an organization
P1. Explain the key roles and responsibilities of the marketing function in the small college
Marketing consists of advertisement and selling things and this indirectly links to a
misconception that when goods and services are produced then marketing phase starts, which is
not true, it is more than that. Marketing consists of a broader concept like what are the needs of
consumers, security of information related to design factors and production of goods and service
keeping in mind consumer expectations and maintaining relationships between buyers and
suppliers. Therefore, when it comes to marketing in terms of college, then one has to keep in
mind certain facts such as students should grow their preoccupation nature alongside their
education because they have a tendency or rather an expectation to get job as fast as possible
after graduation.
When it comes to college, the responsibilities of the marketing are as follows:
Market Research
According to Marx and Brettel (2015), like any other business, Market research is important in
colleges. Market research helps any institute to gain a better understanding of customer needs, in
case students. It also helps the institute to know their competitors and their respective strengths
and weakness so that it may help the college to attract more students.
Product Development
The marketing team helps the product development team to come up with new products or
improve existing ones (Feng et al., 2015). When it comes to college, it could be related to
different types of course structures and modules keeping in mind the existing ones and how the
module structures could be improved. Marketing teams help development teams by providing
information about customer needs in this case needs of students such as concrete course modules
and practical structure that could help students not only to understand the theory but also
practical implementation in the real world.
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