Marketing Essentials - Your Destination

Added on - 21 Jul 2020

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Marketing essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1P1. Roles and responsibilities of marketing function.............................................................1P2. Responsibilities as well as roles of the marketing and relate them with other functionalarea.........................................................................................................................................3TASK 2............................................................................................................................................5P3 Ways in which different organisation apply the marketing mix to achieve objectives.....5P4 7Ps of marketing mix........................................................................................................5TASK 3............................................................................................................................................6P4 Marketing mix plan for Your destination company..........................................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing has become an important activity for s organisation in the present scenario as this isthe only way through which firm can cover large market area in less time period. Throughmarketing company can promote and advertise their products and services to convince people topurchase its goods (Ogunmokun and Tang, 2012). In other words, it can be said that forcompany, this is a path which helps in reaching to large number of peoples which can beconverted into potential customers of the company. This project report will deal with manymarketing strategies as well as platform which can assist to achieve high goals and objectives incertain time period. For this assignment, Your Destination is chosen that is a transportationcompany in the United Kingdom. Also, evaluate various rules and responsibilities of themarketing functions of Your destination company. To sell goods and services in market citedhave to design a effective marketing campaigns which is creative and unique.TASKP1. Roles and responsibilities of marketing functionMarketing function is one of the most important functions for any organisation.Marketing manager who is also known as representative of the firm has to perform certainfunctions with regard to marketing (Malhotra, 2015). This department not only sells the productsand services of firm but it too creates brand value of products in the market. It is the samemarketing function that makes customers loyal towards their products. The key roles andresponsibilities of marketing function are as follows-Briefing and managing the brand:It simply means to create a position in the marketthrough brand value. The brand is one that is recognized by the customers,proper informing andmanagement will definitely help company to create an identity in the market (Lovelock, 2011).Market research:Marketing research is the key aspect as if company produces old trendsproducts, no one will going to buy. Timely research is always important to be in recent trend andprovide a true value to customers.Providing website contents:My destination's website always help customers to get theneeded services online. Proper considerations should be given to contents involved in thewebsite.1
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