Marketing essentials for travel and tourism of TUI Assignment
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Added on 2021-02-19
Marketing essentials for travel and tourism of TUI Assignment
Added on 2021-02-19
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Marketing essentials fortravel and tourism
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................1P3 Compare the ways in which different organisations apply the marketing mix to themarketing planning process to achieve business objectives...................................................1TASK 3............................................................................................................................................4P4. Produce a basic marketing plan for a tour and tourism organisation to meet marketingobjectives................................................................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketingis an important process of every organisation. Basically marketing is dependson customers demand, customer preferences, customers loyalty, customer relationship . It ismostly uses in modern arse( Blythe and Martin 2019). It can say that marketing is the one ofimportant competent of business management. This report is based on TUI organisation. Thisorganisation is founded in 1965 and headquarter is in ingland, UK. TUI is dealing in holidays.They provided resorts and hotels, airlines facilities and cruses trip for there customers. Thisresort is focused of the marketing functions and roles and responsibilities of the marketing. Herethey are also discussed of process of marketing mix. Competitive analysis also done here withthe another organisation. how develop a marketing plan for achieving the marking objectives oforganisation with the contact of to organisation. marketing is the basis of every productionorganisation that's by they are focusing on this concept.TASK 1Covered in PPTTASK 2P3 Compare the ways in which different organisations apply the marketing mix to the marketingplanning process to achieve business objectivesThere are different strategies which are applied by every organisation for successfullygrowing the business. The marketing mix are effective tools which give marketing functions asystematic way to enhance the profit sale of any organisations. In references with TUI, marketingmanager critically monitors the process which are followed by workforce in order to operatebusiness activities in company. Some of the important strategies of marketing mix are product,place, price, promotions, process and physical evidence. The TUI manager gives major emphasison process strategy which are helpful in increasing customer relationship. In present context acomparison of marketing mix of two business organisations are mentioned below:TUIThomas CookProductThe TUI are broad industrieswhich are currently dealing inThe Thomas Cook are travelagencies which are providing1
travel and tourism sectorwhere products are hotelaccommodation includingbasic amenities and salespackages which are give toprimal and existing customer.financial service to customer.Their products are foreignexchange, visa, passport andtravel insurance to customerwho are consuming airlineservices.PriceThe price of TUI is estimatedcost which will allowcustomers to avail the goods.The price on packages shouldbe in standards whererevenues could be highlygenerated The Thomas cook have appliedmid premium pricing policy ontarget potential customer. Toexplore market and increaserevenue in tourism industries .PlaceThe company has sell theirproduct in 500 retailer shopacross the country. So thatcustomer can directly consumethe product when they arevisiting hotels. Thomas cook has expanded itsbusiness in global nations toserve their potential customers.They have divided theiroperations in differentcountries.Promotions The manager uses onlinemedium like social media forpromoting their goods throughsmall video advertisement onvarious websites andsmartphone applications. Asmost of the user are onlineuser.The company has majorlyfocused on promoting theirpackage through uniqueadvertisement which generateinterest between customer togain more knowledge aboutspecial offers.ProcessThe manager of TUI giveemphasis on providing theirproduct on various retail shopso that it could be easilyThe leaders are currentlyusing print and electronicmedia for promoting specialoffers through various2
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