Role of Marketing in Pandora Jewellery Company

MARKETING ESSENTIALS

Table of Contents
 INTRODUCTION
 Overview of company structure
 Role of marketing
 Responsibilities of marketing
 Relationship of marketing with other department
 CONCLUSION
 REFERENCES

INTRODUCTION
 Sales techniques, publicity and advertising are considered as marketing, which is
essential to promote specific brand within target marketplace to gain attention of
people.
 The present report is based on Pandora jewellery company.
 This study explains the role of marketing, its key responsibilities.
 Furthermore, this report justifies the relationship of marketing with other department.

Overview of company structure
 Pandora is a global Danish jewellery manufacturer, they known for their customizable
designer rings, watches and charm necklaces.
 It founded by Per Enevolden in 1982, firm has manufacture sites in Thailand and sells their
products over 100 nations on six regions with more than 7,800 points of sale.
 It is one of the biggest jewellery brands in the world, with goods sold in more than 70
nations effectively.
 They design, markets and produce hand finished as well as contemporary jewellery create
from high quality materials at reasonable prices, they have more than 2,400 concept outlets.
 Pandora established their headquartered in Denmark, Copenhagen, firm employs over
27,300 workers globally of whom around 13,200 are located in Thailand, where firm
produced their jewellery.