Roles and Responsibilities of Marketing Function in Always

MARKETING ESSSENTIALS

Contents
INTRODUCTION...............................................................................................................................3
LO 1......................................................................................................................................................3
P 1 Key roles and responsibilities of marketing function...................................................................3
P 2 Role and responsibilities of marketing relate to the wider organizational context.......................5
LO 2......................................................................................................................................................7
P 3 Compare the marketing mix to marketing planning to achieve the objectives of the business.....7
LO 3......................................................................................................................................................9
P 4 Produce and evaluate a basic plan of marketing for the company...............................................9
CONCLUSION..................................................................................................................................11
REFERENCES..................................................................................................................................13

INTRODUCTION
It is mostly advertising, publicity and sales techniques are considered as aspects of marketing.
This is based on the belief that marketing begins after the product or service is designed,
produced and is ready for sales and delivery. Advertising, publicity and selling are all some
parts of marketing. Always is a brand that started its operations in market recently and due to
availability of capital and rise in sales through online platforms because of digitization
company was able to achieve success in less time. With the help of marketing they are
expanding their operations to different areas. Always deals in the line of FMCG
consumables. This report contains issues such as Key roles and responsibilities of marketing
function. Role and responsibilities of marketing which covers organization as a whole.
Comparison of marketing mix to marketing planning so that they can achieve the objectives
of the business. Evaluation and formulation of a basic plan of marketing for the company.
LO 1
P 1 Key roles and responsibilities of marketing function
Needs of customers-
It is important that companies such as Always work as per the needs of customers and
that can be possible when they will listen to them. This will help them to formulate a strategy
for marketing which helps them to work in right direction. It is the responsibility of
marketing department to make sure that they get feedback from customers so that they can
form the necessary changes.
Internal Channels-
Survey is done internally of the organization so that they can get the information
about the performance of team and target they have achieved. On the basis of that they will
be able to support their customers.
External Channels-
There are various external channels available to them such as social media platforms
which helps them to understand the requirements of their target audience and make that
possible into offering them as a finished product (Veličković and Đuričanin, 2020).
Track trends and monitor competition-

It is important that new companies such as Always have to focus on analyzing the
forces of market as that will help them to compare their position with their competitors. On
the basis of that they will be able to make changes in those areas in which they ae lacking and
that can help them to move ahead from their competition.
Work and Values of Brand-
Established brand helps to set its feelings of services and products in the minds of
customers. It is the marketing team that sets discussion for creating the logo of brand which
must be easy to remember and attach with the sentiments of people. Main motive behind
establishing a brand and logo is to pass on the values of company. It will be helpful to their
team if they have done in unified manner (Elrod and Fortenberry, 2018).
New Tools-
Management of company needs to keep updated knowledge in the area of marketing.
They have been researching for new tools and with the help of that they have been able to
find them in achieving success. Some of the tools for marketing are
Tools for managing products-
There are different set of tools involved such as monitoring and tracking project,
collecting feedback, it helps to assess the impression and behavior of customers. In order to
assess interaction on web Google Analytics is used.
Automated tools for marketing-
These platforms helps he companies to manage and control their strategy which is
required in the field of digital marketing. They can create contents through it add more pages,
promotion can be done with the help of email, also with the help of maintaining relationship
with customers they will be able to keep the flow maintained (Lanier and Lanier, 2017).
Tools for product information-
In the era of digitization, it is easy for company to collect, distribute and keep their
data safe. Apart from that it will help them to know on which of the platforms their products
are listed. This is done so that all the information attached to it must remain updated to it.
Also other information such as sales of products, its price etc. must be updated.
Coordinate with marketing partners-