Roles and Responsibility of Marketing in an Organization

MARKETING ESSENTIALS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Key Roles and responsibility of the marketing function.............................................................3
Analyze the roles and responsibility of marketing in the context of marketing environment.....5
Roles and responsibility of marketing in context of the organization.........................................5
Analyse of the interrelationship between marketing and other department of the organization. 6
Critically analysis of key elements of the marketing functions and their interrelation with other
functional units............................................................................................................................7
TASK 2............................................................................................................................................7
Marketing mix to the marketing planning process to achieve business objectives.....................7

Tactics used by Burberry to achieve business objectives..........................................................11
TASK 3..........................................................................................................................................11
Basic marketing plan for an organization..................................................................................11
CONCLUSION..............................................................................................................................14
REFRENCES.................................................................................................................................15

INTRODUCTION
Marketing can be defined as that kind of activity in a business is there for selling its
product and services to its customers. It is to be done by creating awareness about the is to be
offered by an business organization. All this is done through promotional activities. Marketing
helps in organizing for identification of needs and wants of customer that helps in deciding about
offering. Also various roles hold responsibility which helps an organization in achieving goals
and objectives. It also integrate that functions in an organization which are formed for efficient
utilization of resources. In this file organization has been taken is Burberry that is an fashion
company that provides lot of variety of ready to wear goods, fashion accessories, sunglasses,
cosmetics and other things. Things to be covered in this file are roles and responsibility of
marketing functions, integration with other functions of the company, different tactics that are to
be used and to be taken into consideration. Also marketing plan is to be developed for company
that is going to help in achieving specific targets.
TASK 1
Key Roles and responsibility of the marketing function
Marketing is that kind of function that has helped an business in promoting and selling of
product or services which is being provided by company. This is done by advertising and other
methods of promotion. Various types of needs and wants are being satisfied or identified by this
that is dependent upon preferences related to customers. On this only services are provided by
customers. Various philosophies and concept is being used by the company that differs from
organization to organization. It is important concept in marketing which has been considered by
mangers in management department of Burberry (Abedi. and Abedini.2017). These are explained
below:

Production Concept: This concept majorly focuses upon the marketer which has to
produce more goods that is helpful in reduction of per unit cost. Also due to increase in
production capacity, all goods are going to be available to customer easily. As condition of
distribution channel is going to improve.
Selling Concept: Selling concept has to focus upon the marketer for selling of more
goods in large market and cover wider area. Aggressive promotion can lead to rise of this with
help of marketer. Major aim of this is to sell that is being manufactured by the company keeping
aside demand made by customer (Arendt, M. and Allain, A., 2019).
Product Concept: The focus of producers in this concept is over providing of goods that
is of better quality and is facilitated by the company for satisfying needs of customers. Makers
have formulated these strategies that have helped for improving of products which has resulted
into high quality of products.
Marketing Concept: This concept the marketer is considering needs and wants of
customer and accordingly it has provided goods which are able to satisfy targets of market.
Under this more focus is over customer because e it is consumer centric concept.
Societal Concept: Societal concept is has prime focus over delivering of those products
that has to be improved for maintaining of wellbeing of customers and also society. As both of
them are connected with each other so the Main motive of this concept is to provide welfare to
society (Chuang. and Hu, 2017).
The roles and responsibilities of the marketing functions:
 Market Research: It is one of the most important roles that has to be played in
marketing for business or any such kind of organization which is going to be helpful in
making a strong decision making process in a company. In Burberry marketing research
is to be conducted through the marketer and his team on the basis that needs of customers
has to be observed. Goods and services are to be produced accordingly only.
 Brand Management: It is very important for an organization to develop brands image
because this is going to lead towards reorganization of customer very easy. This is going