Roles and Responsibilities of Marketing Function Report

Added on - 21 Jul 2020

  • 17

    pages

  • 5295

    words

  • 3

    views

  • 0

    downloads

Showing pages 1 to 4 of 17 pages
MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Roles and Responsibilities of Marketing Function................................................................3P2. Different roles and responsibilities in context with organization..........................................5TASK 2............................................................................................................................................6P3. Applying the concept of Marketing Mix in order to achieve overall objective.....................6TASK 3..........................................................................................................................................11P4. Evaluating market plan for an organization.........................................................................11CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONMarketing refers as a set of various activities that is used by every Business Enterprise inorder to promote, sell and distribute goods and services to gain higher satisfaction level of theircustomer. According to AMA, Marketing is a process that creates, communicates, deliver andexchange offers which generate value for their target client. They provide variety of ranges to itsconsumer so that they can choose best among the available ones. Their ultimate goal is satisfyingthe needs of consumer by providing them what exactly they want, thereby ensures profitability interms of growth and revenue (Desai, 2013). As per the given scenario of assignment, MarketingManager has launched NutriDigest Pet Food Company which is an American Pet Food Companydeals in providing flavored wet and dry food to dogs and cats. They are first to add flavors inboth wet and dry pet food which is also enriched with British Ingredients. This report includes allessential tools and techniques which the cited organization has used in order to promote its newproduct and their roles and functions towards different marketing strategies and approaches.TASK 1P1. Roles and Responsibilities of Marketing FunctionMarketing is the managerial process of satisfying customer choice and preferences inmost effective and efficient way. It includes promoting and selling product and services,including market research and advertising. Every business enterprise uses different marketingstrategies in order to attract potential consumer depends upon whether they are promotingexisting product or the new one.NutriDigest Pet Food uses variousroles and responsibilities of marketingin order topromote their new product range which are as follows:Research: The core function of marketing is to conduct research on target consumer. They canfocus on consumer buying behavior pattern and looks for product that fulfill prevailing need. Forinstance, NutriDigest Pet Food needs to evaluate the demand of flavored food in context ofanimals (Desai, 2013). As the cited company is providing new innovative product in terms ofadding flavors like apple and strawberry to its wet and dry food which serves healthy and organicfor them. According to New Product Innovation Report, it has been found out that 75% of thecustomer prefer new product rather than the existing one therefore, it is quite essential for every
organization to know the latest trend and choices of potential customer and develop or upgradeproduct according to that.Distribution: This process generally includes how an organization sell product and services topeople who actually wants to buy it. It is very important to get interconnected with targetcustomer. If the company is having idea but is unable to sell product to their customer, then arenot going to make money (Dibb and Simkin, 2013). NutriDigest Pet Food should focus on theirdistribution channel in order provide products and services to such buyers who actually neededit. For this they can open outlet at different location where consumer can easily reach. They canalso create their website portal which enables them to hold maximum number of customer.NutriDigest is required to adopt such strategies which connects them with their target customerquickly and easily.Financing: Funding is very important for every business organization regarding their growth orexpansion. Marketing a product basically means finding money through investors, clients,stakeholder etc.Pricing: Setting up the accurate price for product and services can be serve as a dare for anorganization. For instance if NutriDigest Pet Food charges higher prices, then there might bechances of losing customer as they switch to other brand which costs less and if in case prices arelow, then it may affects their revenue or profitability. Being a New Launched Company, they arerequired to charge moderate rate from their customers and along with that they can also offervarious discounts and schemes which attracts the large customer easily (Dibb and Simkin, 2013).Product or Service Management: Once the company is resolute with the product and itspricing, the next step is to effectively manage the product or service. This includes snooping toclients, responding to their choice and preferences and upgrade products according to thecustomer needs.Promotion: Under this, company chooses different promotional strategies in order to promote itsproduct so as to attract the target customer. NutriDigest opted various promotional channelswhich lasts great influence on the customer. For instance they have chosen, print media,television, social media network, digital media, sponsorship, trade fairs and events in order todraw attention of target customer.
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document