Marketing Essentials

Marketing Essentials

Table of Content
• Introduction
• Comparison of marketing mix by various organizations
• Various tactics apply by organization to achieve business objectives
• Marketing plan
• Conclusion
• References

Marketing essential is a very important element in the present business world. It enhances
the sale and purchase of goods and services by making people aware about the products and
brands in which the company deals in. Without effective and proper marketing, no business
can successfully operate and runs the business organisation. The company which is to be
considered for this report is Burberry which has commenced its business operations from
the year 1856. its headquarter is in London, UK.
Introduction

The procedure of marketing mix is related to the definite set of actions, tactics and plans
which are made and created by the company in order to promote the product and brand in
the market. This concept is very helpful and effective in order to know that the right product
is placed at the right place and at the right time. When an organisation produces something
then it becomes very crucial to market the same and in this context marketing mix helps in
properly making people aware about the products and services.
Comparison of marketing mix by various
organizations

Now, the following is the differentiation and comparison of marketing mix of two
companies namely, Burberry and Zara.
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Marketing mix Burberry Zara
Product The products which are served by the
Burberry are clothing, accessories,
jewellery, etc. It is very famous for its
fashionable clothes. The fragrance
collection involves Burberry touch,
Burberry Brit, etc. It also produces
the children wear and cosmetics.
The products which are served by
Zara are clothes, perfumes, for men,
women and kids as well. This
produces both formal and casual wear
clothes which helps in satisfying the
needs and demands of different
customers. It offers jeans, tops, shirts,
skirts, etc.

Continue.....
Marketing mix Burberry Zara
Price The pricing strategy which is adopted
by the company is premium pricing
where the company targets the upper
class segment. This strategy is set by
evaluating the deeper understanding
and thought of market demand. Apart
from this, the company also follows
the psychological pricing in order to
attract the customers.
The pricing strategy which has been
adopted by the Zara is competitors
pricing strategy. The company offers
good and luxuries designs in clothes
at comparatively lower prices which
are offered by the competitors. The
company also follows the bundling
pricing where they combine different
products in order to improve the sale.