Marketing Essentials Report - Sainsbury

Added on - 21 Jul 2020

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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1-P2......................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................1P3 Different ways in which companies apply their marketing mix to market planning........1P4 Produce and Evaluate a basic marketing plan for Sainsbury............................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing is a very essential part of a business as it provide crucial support to differentfunctions in organisation. It is an activity which promotes establishment and exchange ofrelationship between various stakeholders. According to well know researcher Dr. Philip Kotler,“Marketing is a science as well as art that explores, creates and delivers value for satisfyingvarious needs of customers while enhancing profits for organisation”. Marketing assist managersin identifying various unfulfilled needs and desires of customers it also defines, measures andquantifies the size of identified market and the potential of profit (Al-Hasan, Thomas andMansour, 2016). This report is based on Sainsbury which is a grocery and merchandise retailerbased in United Kingdom. It is a second largest retailing venture in the country with a marketshare of 16.9%. in this report it will be analysed as how Sainsbury uses its marketing function toenhance its organisation sales and its profitability.TASK 1P1-P2Covered in PPTTASK 2P3 Different ways in which companies apply their marketing mix to market planningMarketing offers different types of tools and techniques which can be utilised bycompany to boost their productivity and efficiency to achieve organisational goals andobjectives. It provides basis to the manager for formulating a strategic plan that will set a desiredpath in front of employees which they have to follow for achieving goals and objectives (Babinand Zikmund, 2015). Companies use marketing mix as a tool to control different types of factorsthat can boost organisation performance. Marketing mix has also evolved from 4Ps to 7Ps. Itincludes, product, price, place, promotion, people, process and physical evidence. Whencompany derives a right set of marketing mix elements, then it is able to target the audience in aright manner. With the help of these seven components, organisations can easily turn potentialcustomers into actual consumers.The chosen organisation in this report is Sainsbury and Burger king. There is a reasonbehind choosing two different types of organisation as to state how different sector firms use1
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