Marketing Essentials

Marketing Essentials

Table of content
 Introduction
 Key Roles and Responsibilities of Marketing Function
 Interlink of Marketing Roles and Responsibilities in Wider
Organizational Context
 Conclusion
 References

Introduction
Marketing is a very crucial function for each organisation in current
business environment. It is the act of promoting and selling products
in the market by using appropriate promotional tools like
advertisement, personal selling, social media marketing etc. In this
report, the selected organisation is Cadbury which is one of the
leading multinational confectionery organisation of Britain. This
presentation covers roles and responsibilities of marketing function
along with its interlink to other departments of company.

Key Roles and Responsibilities of Marketing Function
Marketing can be stated as the procedure through which
organisation sell its goods and services to consumers. It involves
various activities that helped company e in promoting its products
and services effectively in the market and attract more number of
customers to generate high sales and profitability.

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There are some roles and responsibilities of marketing function in
Cadbury which are mentioned below:
 Pricing:
 Marketing Information management:
 Promotion:

Interlink of Marketing Roles and
Responsibilities
Marketing and human resource management: these are the
significant departments of organisation which leads organisation
towards success. Human resource department is responsible for
hiring and recruiting skilled and competent workforce in the
organisation who are capable to accomplish business objectives.

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Marketing and finance department: these are crucial departments of
company which helps it in attaining success. Finance department is
considered as the lifeblood of organisation as it manages all the
transactions and inflow and outflow of cash.
Marketing and production department: it is the responsibility of
marketing department to analyze prevailing trends in the market and
needs and demands of customers.

Conclusion
As per the above presentation, it can be concluded that marketing
plays very significant role in an organisation and contributes highly
in its success. The roles and responsibilities of marketing includes
promotion, pricing, product development etc. Apart from this,
different departments in the organisation work collectively and in
coordination with marketing department in order to accomplish the
goals and objectives of firm successfully.

References
 Lane, V., 2014. Measuring the Financial Value of Marketing
Strategy with Excess Stock Market Return. International Journal
of Risk and Contingency Management(IJRCM). 3(4). pp.1-16.
 Martin, C., Campbell, R. and Harmsen, S., 2014. Media
essentials: A brief introduction. Bedford/St. Martin's.

Thank You!!!