Marketing Essentials: Understanding the Role and Interrelationships of Marketing in Business

Marketing Essentials
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Contents
Introduction......................................................................................................................................3
LO1 Explain the role of marketing and how it interrelates with other functional units of an
organization.....................................................................................................................................4
P1 Explain the key roles and responsibilities of the marketing function....................................4
P2 Explain how roles and responsibilities of marketing relate to the wider organizational
context..........................................................................................................................................6
M1: Analyze the roles and responsibilities of marketing in the context of the marketing
environment.................................................................................................................................7
M2 Analyze the significance of interrelationships between marketing and other functional
units of the organization..............................................................................................................8
D1 Critically analyses and evaluates the key elements of the marketing function and how they
interrelate with other functional units of an organization............................................................9
LO2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve
overall business objectives............................................................................................................10
P3 Compare the ways in which different organizations apply the marketing mix to the
marketing planning process to achieve business objectives......................................................10
M3: Evaluate different tactics applied by organizations to demonstrate how business
objectives have been achieved...................................................................................................13
LO3 Develop and evaluate a basic marketing plan.......................................................................14
P4 Produce and evaluate a basic marketing plan for an organization.......................................14
M4 Produce a detailed, coherent evidence-based marketing plan for an organization.............16
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D2 Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve
overall marketing objectives......................................................................................................18
Conclusion.....................................................................................................................................19
Reference.......................................................................................................................................20
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Introduction
In this report, the explanation is made about the importance and needs of marketing in the
business organization. The author takes the example of two companies Marks and Spencer and
ALADI and their business performance in the marketplace. This term would be able to highlight
the environment of marketing in context with the business. The relationship between marketing
and other function would be presented in context with the organization. The planning for the
marketing in context with the generation of good understanding also presented in the proper
manner. There the requirement and fulfilment would be provided in the needed manner and
organization would be able to make an effective decision. It is determined that marketing is the
important function which is used by company to achieve the desired customers.
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LO1 Explain the role of marketing and how it interrelates with other
functional units of an organization.
P1 Explain the key roles and responsibilities of the marketing function.
The marketing function is the main element in the organization that is useful for the awareness of
the item and facilities to the client. Marketing is the key to business that makes the awareness of
the product and service which is offered to the customer. Basically, this is a tool for this
organization able to get increase the profitability of the business. Quality of the product and
about the service of the organization, information will be delivered to the customer this provide a
great impact that they set their mind to buy things (Aguinis & Glavas, 2012). There are the
stages which in need to follow by an organization such as;
Roles and responsibilities
 Identify the customers need
It is important for the company and marketing department to evaluate the needs by
research and survey of market. This is the actual term of analysis where the situation of
the organization would be evaluated by the marketing management in context with the
marketing. Satisfy the needs of customers
It is the process where the needs of the customers are satisfied as per their desires, wants
and preferences in relation to the products and services. Development of products
Planning for the organization in order to development would be completed by the
marketing team context with the firm (Cherian & Jacob, 2012). Communication manner
This process of communication manner would be generated by the company context
with the customer to make trustable and managed relation. Management of events
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In the marketing essential there the several activities played by the marketing department
to maintain the relation with customer and attract customer toward the business.
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