Marketing Essentials: Strategies and Tactics for Unilever

Marketing essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK: 2...........................................................................................................................................3
Part-A...........................................................................................................................................3
Part- B..........................................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing Essentials are regarded to be the principles of Marketing where they are used to
employ different factors that are a part of marketing in an organisation. These days marketing is
said to be one of the important prospect for every organisation or an Industry that would depict
the roles and responsibilities of the company in deriving the factors that will produce products to
customers (Pike, 2020). The entire report will bring forth the essence of marketing essentials
along with various components that are necessary in order to derive start and process of
marketing. The organisation that is chosen in this regard in order to portray the aspect of
marketing essentials is Unilever. The organisation Unilever is a British multinational
organisation whose headquarters is in London, England. The products as well as the
circumstances of the organisation are derived by the growth prospects which are included by
marketing as well as the essential that are included in it. The components that are used by the
organisation in order to depict their choices is put forth with a perfect explanation in this report.
TASK: 2
Part-A
Application of marketing mix to the marketing planning processes
Marketing Mix UNILEVER APPLE
Product There are a wide range of
products that are being classified
according to the need of
customer. Health care and
personal care products are being
dealt.
There are different products that
are being manufactured by
Apple. Mobiles, laptops,
earphones extra are being
manufactured by the
organisation. The product
classification is more oriented
because it is well reputed
organisation and has a good
amount of customer base
(Nirschl and Steinberg, 2018).
Price The pricing strategy is moderate
and every demographic can
The price that is associated with
the product is very high when