Unit 2 Marketing Essentials Modification

Unit Number and Title Unit 2 – Marketing Essentials
Credit Value 15 Unit Level 4
Project Title Marketing Concepts and Internal Relations (Part 1)
Marketing Strategy and Application (Part 2)
Statement of Authenticity:
I certify that the work submitted for this unit is my own and the research sources are fully
acknowledged.
Learner Name: Date:
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Table of Content
Assessment Part 1
1.0 Introduction p2
2.0 An overview of the different marketing processes p2
3.0 An Explanation of the role and responsibilities of a marketing
manager in the context of the organization p3
4.0 An analysis of how marketing influences and interrelates with
other functional departments of the organization p4
5.0 An analysis of the value and importance of the marketing role
in the context of the organization p4
6.0 Conclusions p5
References p6
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1.0 Introduction
Marketing is a management technique that is used to define, predict, and satisfy the needs
of consumers. Promoting creates, connects, and conveys esteem to consumers while still
establishing strong client relationships in order to gain esteem from them. To achieve the
greatest profit for an enterprise, it is vital to fulfil the company's wants and needs by
marketing forms, the showcasing chief's roles, the company's promoting mix, and future
predictions. (Kotler and Armstrong, 2018) Beyond what is explained by the company's
business focus, marketing intent leads to a deeper view of financial results, customer
experience efficiency, and innovative product performance. (Moorman C.,1990) As a result
of large-scale production, a slew of new businesses have sprung up to meet the demands of
an expanding customer industry. The system for transportation and mass media was
developed. It discovered a need for suppliers to find new ways to produce goods that
consumers desired, as well as a more modern way to educate them about all of these
services. (Moorman C.,1990)
2.0 An overview of the different marketing processes
The greatest techniques of Analysis, Planning, Implementation, and Control, which help
every organization build and follow their policies and solutions, are at the heart of the
marketing processes.(Kotler and Armstrong, 2018) Analysing consumer opportunities,
selecting target audiences, designing the Brand Mix, and coordinating marketing activities
are all part of the marketing process. (Kotler and Armstrong, 2018) The marketing process is
a series of identifying customer opportunities, selecting target audiences, designing the
Marketing Mix, and coordinating promotional activities. The marketing campaigns or cycles
will begin with a breakdown of the competition and current opportunities, the selection of
the ideal market I into which you want to place the business, the development of the
company's promoting mix, and the management of the promotional efforts and programs.
(Kotler and Armstrong, 2018) To continue, you must understand both the micro and macro
conditions for the sector while assessing the market, as well as conduct successful and
systematic research that can provide valuable insights about customers, competitors, future
and existing trends, and the company's profit. The company will then evaluate the data's
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potential applications and categorize it by area or age category. The company's future
growth and benefit will then be estimated using these divisions. (Lamb, 2012) These help
the business in capturing customer lifetime value and a larger part of the client base. The
company would then dissect the data for its future utility and break it into geological or age
bunches pieces.
3.0 An Explanation of the role and responsibilities of a marketing
manager in the context of the organization
Marketing managers are critical in assisting a company in promoting and selling its goods to
consumers. Marketing managers can direct and affect how a brand appears and feels in the
marketplace, and their responsibilities can span the full breadth of how an organization
interacts. Learn how to excel as a brand strategist and what it takes to advance your career
in this fast-paced industry from industry experts. Marketing management is a very
responsible job and marketing can have a significant impact on any area of an organization
and how it works. The marketing department's primary aim is to identify innovative ways to
produce sales and consumers that are consistent with the fast-paced speed of technology,
as well as to refine and modernize existing marketing approaches. (Calaby, 2018) Marketing
managers are often hired to increase brand recognition and draw additional consumers to
the business by creating marketing strategies (Dibb et al., 2019). They will also look at the
kinds of clients that an organization needs and how to retain them, as well as how to
improve the company's current customer service. They will also make sure that any money
spent on marketing campaigns yields a decent return on the business. A brand manager's
roles and tasks differ widely depending on the type of organization they work with and the
sector they work in. A marketing manager working for a major multinational e-commerce
website, for example, might be responsible for far more content creation and data analytics
than a marketing manager working for a small manufacturing or engineering firm. However,
there will still be parallels between positions. (Calaby, 2018)
4.0 An analysis of how marketing influences and interrelates with
other functional departments of the organization
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