Marketing Essentials Unit 2

MARKETING ESSENTIALS UNIT2
LEARNING OUTCOME 1
PRESENTED BY:
COLLEGE ID:

TABLE OF CONTENT
S. No Contents Page No
1 Context of ASDA 3
2 Introduction of Marketing 4
3 Explain the key roles and responsibilities of
the marketing function
5
4 APPLICATION AND ANALYSIS OF
MARKETING ROLE ON ASDA (M1)
6
5 Explain how roles and responsibilities of
marketing relate to the wider organizational
context
7
6 Analyse the significance of interrelationships
between marketing and other functional
units of ASDA
8
7 Key elements of the marketing function and
how they interrelate with other functional
units of an organisation
9
8 Conclusion 10
9 References 11

CONTEXT (ASDA)
 ASDA is one of the best British supermarket
retailers.
 Organization outlets were founded as associated
farm & dairies stores limited in 19 February, 1949 in
Leeds.
 ASDA is selling range of groceries, toys and apparel
products to consumers.
 The future plan of supermarket is to increase their
online sales ability by another 50% by next era as
they consider to ecommerce and keen pricing halting
a slide in market share.

INTRODUCTION OF MARKETING
 Marketing is the procedure of getting potential buyers or consumers
interested in goods and services.
 It is not just individual tactic, but more than a combination of varied
different approaches and techniques.
 Scope of marketing has a quite wide, it covers all actions from conception
of creative ideas to realization of profits.
 It can be said that marketing is really very essential for business growth and
success because it aid to sell items or things, especially produced for target
market.