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Marketing Essentials: Assignment

Added on - 23 Nov 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Key role and responsibilities of the marketing functions.................................................1M1: Analysis of role and responsible for marketing in respect to marketing environment...4D1: Critical analysis and evaluation of key element of marketing functions.........................4P2: Role and responsibilities of marketing associated to larger organisation........................5M2: Analyse the importance interrelationship among marketing and other functional units7TASK 2............................................................................................................................................8P3: Compare ways in which two organisation use marketing mix for planning....................8M3: Evaluate various tactic applied by organisation...........................................................11D2: Strategies marketing plan that tactically applied use of 7ps to attain marketing aims..12TASK 3..........................................................................................................................................12P4 and M4: covered in PPT..................................................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is study and administration of exchange relationships. It is used to create,keep and fulfil customer demand. It seems to be premier element of business management. Theaction or business for promoting and selling goods and services consists of market research andother crucial mode. To become more successful in the business company must be able to attractand retain customers for longer period of time. On the other, it is considering as social processthrough which an individual can obtain vital information and requirement of customers from thecompany. This project module aims to discuss about marketing tactic of coca cola company byusing key role and responsible of marketing functions. Specific role and duties of marketingassociated to the larger organisational aspect. Apart from this, comparison of various ways inwhich two organisations is using marketing mix in their daily operations. Likewise, a wellorganise marketing plan is being drawn through using various vital information about the Coca-Cola company (Stokes, 2011).TASK 1P1: Key role and responsibilities of the marketing functionsMarket is the place in which product and services can be sold to customer as per thedemand of them. This seems to be more crucial activity for an organisation to satisfy variouscustomers by offering them wide range of homogeneous products at the same point of time. Theprimary role of marketing manager to search for the appropriate desire of different types ofcustomers by doing certain kind of research work. It will assist them to reach at certain stage andto get more profitable opportunities in near future time. This will help Coco-cola company tobuild superior image or brand, convincing people that products of our company is far better thanother (Wertime and Fenwick, 2011).Definition: According to Kotler- “Marketing is said to be management process forexamine, anticipating and satisfying client requirements in more effective manner”.1
(Source:Journey Staff,2018)It is based on thinking regarding the business in respect of customer requirement andtheir overall satisfaction from the market. It is much different from selling because it is notrelated with the value that the exchange related with them. It happens to be utmost vital activityor process through which product and services are move from business to associated customers.It is more reliable job that consists of encouraging people to purchase product as per their choicewhich can fulfil their needs and wants at the same period of time.Important of marketing for coco-cola.It has been seen that marketing activities are made to attain at least 30% of total net profitas its primary objective. As it has been said that Coca-Cola company is utmost importantproducer, distributors and dealer of non-alcoholic drink concentrates and syrups. Some crucialbenefits are:It assists in transfer, exchange and movement of product: As per the mentioned case,it has been observed that coco-cola marketing is more useful in selling product to widerange of customer in more reliable manner (Malhotra, Birks and Wills, 2013).It creates employment: It is seen that marketing is more complex tool that consist ofpeople in one form or the other. Coco-cola company is largest producers of cold drinks2
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