Marketing Essentials : Cadbury Schweppes
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Added on 2021-02-20
Marketing Essentials : Cadbury Schweppes
Added on 2021-02-20
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Explanation of the roles and responsibilities of marketing function....................................1P2. Describe how roles and responsibilities of marketing functions relate to the organisationalcontext.........................................................................................................................................3TASK 2............................................................................................................................................5P3. Comparison between the ways in which different organisations use marketing mix to themarketing planning process to attain business objectives...........................................................5TASK 3............................................................................................................................................9P4. Production and evaluation of a marketing plan for the company.........................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing refers to the process of buying and selling goods and products or serviceswhich are manufacture and developed by the company according to the needs and demands ofthe customers. So that they can provide satisfaction or fulfil their desires. In context of acompany, it can be a business process of generating relationships with and satisfying consumers(Babin and Zikmund, 2015). Marketing essentials refers to that sources which help in theprocess of marketing like advertising, selling and delivering products to the customers or otherbusinesses. This assignment is based on Cadbury Schweppes which is a British multinationalconfectionery brand. This firm was founded in 1824 by John Cadbury and headquartered inUxbriodge, London, England, UK. This firm operated its business internationally with the helpof producing chocolate products and others. This assignment will be discussed about roles andresponsibilities of marketing functions and interrelation of the roles and responsibilities to thewider organisational context. Further will be defined about the ways of comparison in whichdifferent firms apply marketing mix to attain business objectives and produce a marketing planfor the company.TASK 1P1. Explanation of the roles and responsibilities of marketing functionMarketing is a function of business which help in selling goods and services of thecompany by developing and creating marketing strategies, using marketing channels and others.Marketing department plays various role in promoting the business and mission of the company.It help in coordinating and producing all materials which are helpful for operating the business ofthe firm. In Cadbury, the marketing department of the company plays different roles andresponsibilities which are mentioned as below: Defining and managing brand- Marketing department responsible for the creatingawareness about the company and its business. In Cadbury, marketing function play role andresponsibilities by providing information about the goods and services of the company which areoffered by it according to the needs and demands of its target audiences. This function do marketanalysis to identify the needs and demands of the customers so that they can offer productsaccording to them (Baker and Magnini, 2016). This help in managing the business of thecompany generating profit and increasing sales. 1
Producing marketing and promotional materials- The marketing department isresponsible to make production of different activities of marketing like manufacture products,selling goods and others. In Cadbury, marketing department of the company is responsible tocreate awareness about the goods and services of this organisation (Baker and Saren, 2016). Forthis, they use different promotional and marketing channels like social media, internet,Facebook, Instagram, Twitter, Web advertisements and others. Because now these days most ofthe population pass their time and use these channels so it is beneficial for the company that withthe help of it, it can create awareness about itself. Marketing planning- Marketing function is also responsible for the planning of businessand all related activities and operations so that it can operate its business in an effective way. InCadbury, marketing function and department is responsible for maximizing the sales andproduction, promotion of the products and others. In it this department play an essential role bymanufacturing and creating business strategy, promotional strategies and others so that thecompany can run its business with the effective planning of its marketing activities.Product designing and development- Marketing department is also responsible fordesigning and developing products and services. In Cadbury, marketing department is alsoresponsible for the creation or development of the goods and services. For this, they productmarketing analysis and trying to identifying the needs and demands of the customers so that theycan manufacture and produce products which fulfil their requirements. Product designing consistdecision related to quality standards to be used for shape or design of the product and packagingetc. So that they can make product attractive to target the consumers and better then the rivalsproducts. Customer support service- Marketing function is also responsible for providing customersupport and this department also play role by providing this service to its target audiences. InCadbury, the marketing department provide information about the brand, products and servicesof the company. This department is also responsible to solve issues and quarries of themregarding goods and services. This department offer different customer support services likeafter sales service, procuring credit services, customer information and others (Bastable, 2016).These all services help in getting, keeping and maximizing the number of the customers. Overseeing outside vendors and agencies- Marketing function is typically responsiblefor selecting and managing the agencies and vendors who providing marketing materials and2
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