Role of Marketing Function of McDonald
Added on 2020-06-04
17 Pages4925 Words83 Views
MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1P1. The key roles and responsibilities of the marketing function of McDonald's..................1M1. Analysing roles and responsibilities of marketing department of McDonald's..............3P2 Impact of roles and responsibilities of marketing function on McDonald's environment.3M2 The interrelationship between marketing and other functional units of McDonald's......5D1 Key elements of marketing function and their relationship with other functional units..6LO2..................................................................................................................................................6P3 Different marketing mix applied to marketing planning of McDonald's..........................6M3 Impact of marketing-mix on McDonald's operations......................................................8LO3..................................................................................................................................................9P4 M4 A marketing plan for McDonald's..............................................................................9D2 A coherent marketing strategy for McDonald's..............................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing essentials derived as creating, promoting delivering goods and services tocustomers. It is the activity that inclusive of set of institution and processes to have effectivecreation, communication, delivery and exchanging value with others. Marketing is helpfultechnique in terms to identifying the needs and wants of buyers so that strategical approach canbe adopted to build strong customer relationship. It can be done effectively with help of variouspromotion approach so it is possible to create product awareness in market.McDonald's, the world's largest food retail store is now and then creating new foodproducts and is extensively engaged in marketing of its products. It deals in commodities as arecheese burgers, shakes, hamburgers, French fries and desserts. The main aim of this quoted firmis to provide quality products to customer in terms to enhance profitability and productivity. LO1P1. The key roles and responsibilities of the marketing function of McDonald's.Marketing managers are responsible for developing and creating products that leads tosatisfy the needs and wants of customers in market. This department has overall responsibility tohave increment in revenue, market share that aids to contribute growth and profitability to theenterprise. It is term that assists the firm to identify the source and potentially successfulcommodities for the marketplace and promotes them by differentiating from similar products inmarkets. In order to carry out the business function effectively, it is essential to provide wellsatisfactory services to customers. These marketing functions are quality customer services,consumer tastes and preferences, advertisement and market research, development of productsand lastly, sales. Thus, the roles has been presented in following context as are-Managing the brand:The marketing manager of McDonald's has a prime role of creating awareness of thebrand by defining roles and responsibilities of each employee. To manage the brand effectively itis one of the essential aspect of marketing as it works as to utilizes the sophisticated techniquesto boost value of commodity in market. With help of effective marketing strategy to maintainbrand works as to enhance the price commodities and build devoted customers utilizingtechnique as affirmation with images and key messaging etc. Conduct campaigns for marketing:1
McDonald's has an effective management team proactively engaged in various campaignsand advertisement which impact their sales margins and growth prospects. Creating promotionalcampaigns and advertisement is essential to enhance brand image thereby generating revenue forthe company as sales would increase. Indulge in promotional activities:The marketing department of McDonald's is thoroughly involved in promotionalactivities which imply advertisements of the core products of the company which enhances salesand reduces cost of advertise. Monitor social media marketing:The manager outperforms his role of managing various search engines and takesfeedback to improve its products and overall brand image. However, the use of Facebook, twitterand other social media platforms have enable the facility of feedback and reviews by thecustomers which helped McDonald's in correcting and maintaining quality of products. Manages suppliers:It is a crucial role which undertakes procurement of raw materials from a genuinesupplier of quality product. As McDonald's is a food based chain it needs to consider health andsafety of their customers so as to add value to the brand. Marketing department personnel has to fulfil certain obligation towards the organisationin order to achieve competitive advantage. The marketing functions of McDonald’s take intoaccount various responsibilities by integrating with other departments so as to carry out activitiesefficiently. Moreover, the manager of McDonald's has responsibilities such as: Conduct research:The marketing department works as to conduct market research in area where it can bepossible to full fill the wants of customers in bets possible manner. This is one of effectivetechnique that helps to access the demand of market. In addition to it, Marketing research will beconducted on basis of identifying rivalries and their services so that product modification can bedone in innovative manner.Development of product:The changes in commodities are necessary in terms to gather the attraction of customersin market. It is need to be done in accordance with wants of buyers. With help of modification inexisting products the entity can able to add attractive points so it can enhance the value of2
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