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Marketing Essentials Assignment - Company Cadbury

Added on - 08 Dec 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1PART A...........................................................................................................................................1A Roles and Responsibilities of marketing functions relate to wide organisational context.1B Roles and Responsibilities of marketing relate to wide organisational context.................2C Roles and Responsibilities of marketing relate to marketing environment........................2D significance of inter-relationship between marketing and other functional units..............3E Analyse and evaluate marketing functions and relate them with other functional units....4PART B............................................................................................................................................52) Different tactics applied by organisation to achieve business objectives..........................7TASK 2............................................................................................................................................91 Develop a basic marketing plan.........................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is like activity or process for creating, communicating, delivering and exchangingofferings and valuing products for customers, clients, partners, and society. Marketing helps toachieve target of organisation. Present study lay emphasis on Cadbury. Cadbury is britishmultinational company founded by John Cadbury . Its headquarter is in Uxbridge, London,England. There are 71,65,726 employees working in Cadbury. This file outlines the roles andresponsibilities of key marketing functions, tactics applied by organisation to achieve businessobjectives, roles and responsibilities of marketing related to marketing environment, and also theways in which different organisation apply marketing mix.TASK 1PART AA Roles and Responsibilities of marketing functions relate to wide organisational contextMarketing functions include performing market research, producing a marketing plan, andproduct development as well as strategies for promotion, distribution, service and publicrelations. Below are some marketing functions:-Product designing and developmentplays important role in growth of company. Attractivedesigned products increased the number of selling products in market which directly helps inincrement of market share.(Szablewska, 2017) Cadbury uses automation technology inproduction of product as it takes material in definite proportion.Risk takingplays major role in marketing. Without taking risk, organisation cannot grow. Bothprofit and loss included in this but it gives information what customer need and what is lacking inproduct. Cadbury takes risks of launching new product in market and also some innovation inexisting product.Customer Supportgives information regarding product advantages and disadvantages. Cadburytakes feedback from customers through online service also regulates some campaign regardingsuggestion from customers.Physical distributioninvolve transporting and storing. For convenient storing, Cadbury takescare of cold storage facilities in developing countries so that their products don not get defected.(Paley, 2017)It maintain quality during transportation by effective and efficient packaging ofproducts.1
B Roles and Responsibilities of marketing relate to wide organisational context.Marketing means that product meets customer's need. All the marketing functions carried out bythe specialised department , it permeate the entire organisation. Developing an effectivemarketing require lot of research and plans. To increase the area for marketing , it includes threestages-1.Analysis- It is role and responsibility of research unit to analyse market. Analysis is done whatis going in competitive market and what is in demand so, Cadbury takes preferences of theconsumer and what type of product to deliver to the customer as per need so that organisationcould earn more profit.2.Strategic Planning- It is role and responsibility of all employees who worked in organisation togive a new idea or new approach. Organisation need to plan strategies for the process ofmarketing worldwide by focusing on each and every factor relating to marketing environment .communication strategy in which they need to communicate with customer so that they canattract and connect with more customer. they are promoting through innovative advertising,campaigns through which they can seek more customer attention. (Aras and et.al., 2017)it is toconnect with customer on an emotional level and grab more customers towards their product topositioning product into the market.3.Marketing mix- It is role and responsibility of marketing unit to make strategies. In marketingmix, organisation need to decide about the product what type of product they need to produce ,promote products, location, price, process, physical evidence and all. Then by following 7P's,Cadbury can reach to its target.C Roles and Responsibilities of marketing relate to marketing environmentMarketing Environment is combination of all internal and external factors which affect theinterrelationship between company and its consumers. It helps to maintain successful relationwith customers which also helps to achieve target of organisation . Factors present both threatand opportunities for their marketing. Marketers of Cadbury monitor the environment in whichtheir organisation works. Five areas of external environment are explained below:Political and Regulatory Environmentcontrols federal, state, and local bodies that set rulesand restrictions for conducting business. Rules and regulations are set for the welfare of peopleso that products that company provide do not harm them. Cadbury follow all rules set by2
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