Roles and Responsibilities of Marketing Function

MARKETING ESSENTIALS

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain the key roles and responsibilities of the marketing function....................................1
P2 How roles and responsibilities of marketing relate to the organizational context.................3
TASK 2............................................................................................................................................6
P 3 Comparison of ways in which organizations apply the marketing mix................................6
TASK 3............................................................................................................................................9
P4 A Marketing Plan...................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
In order to understand the concept of marketing completely, one must have to understand
marketing functions and their importance. Marketing functions are the tasks that must be done by
marketing executives and includes but not limited to market research, product research, product
planning, pricing decisions, deciding on distribution channels and setting the correct set of promotional
activities. Marketing functions have a broad set of activities as defined by Philip Kotler. Marketing
function; as the name suggests is the heart of marketing as without the understanding of marketing
functions, no one can claim that he knows marketing. Marketing functions can also be understood as a
process that starts from deciding the potential market and product and goes on to setting up the product
policy, pricing methods, channels of distribution and a proper promotional campaign. Therefore in
order to have a thorough understanding about marketing function, one must have to go through it
deeply.
TASK 1
P1 Explain the key roles and responsibilities of the marketing function.
Marketing is a process through which goods and services move from manufacturer
to customers. McDonald is rapid growing fast food company which was founded in
1940. It is world’s largest restaurant chain by revenue serving in more than 100
countries. This organization uses strong marketing strategies which increases their
market revenue. Marketing basically includes coordination of four elements and those
are 4 P’s of marketing are product, price, place and promotional strategy.
People working in marketing department of Mc Donald; try to attract customer’s
attention towards their organization. They use attractive slogans, interesting packaging
deigns of products, slogans, food varieties and celebrity endorsements. There are various
marketing functions which a marketing executive uses to enhance their company’s
productivity and profits and attract more and more customers. They are described below:
 Market research: It is mainly concerned with identifying and gathering
information related to target market and formulating strategies according to needs and
wants of customers. It is an important aspect as it guides the manager to focus on their
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