Marketing Essentials (Task 3)

This presentation covers the introduction to marketing, marketing plan, and conclusion. It discusses the roles and responsibilities of marketing functions and explores the 7P's of marketing for growth and success.

MARKETING ESSENTIALS
(TASK 3)

INTRODUCTION
Marketing is process of a business formed with selling
and purchasing a services or goods. It considers
delivering, promoting, advertising, pricing, planning
and distributing products to fulfil buyers wants and
needs.

COVER CONTENT
 INTRODUCTION
 MARKETING PLAN
 CONCLUSION
 REFERENCES

MARKETING PLAN
Wilkinson overview: It is
a retailer business
which is provide house
hold products to the
customers. This
company, which is
formed by JK
Wilkinson in 1990.

Vision of Wilkinson
Vision is to give better experience in the shopping
process to the buyers. It is a best statements which
analyse team work and spirit.
“Extraordinary regular purchasing in society's heart”

Mission of Wilkinson
Mission:
Company mission is to provide best services and
product to the buyers. They highly promote their
product with the help of communication channel such
as advertisement, promotion, publicity and other
elements.

Objective of Wilkinson
Objective:
Company objective to achieve long term goals and
value. They give better product quality to the buyers
which is very essentials for the company success and
growth

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Ansoff's matrix
 Market penetration
 Development of product
 Market development
 Product classification

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Market penetration: In this way, cited business
introduce present goods and service in the market, it
may consider re-launch of items as well as
maximising brand awareness.

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Development of product: This kind of improvement
determine the product quality and quantity. Wilkinson
use present products for for developing and growing.

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Market development: In this form, enterprise find and
generate a innovative place by having new product on
the target market.

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Product classification: In this, cited firm seek to
generate as well as improve innovative range and
lines of the product in existing place.

Ansoff's Matrix

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PESTLE Analysis
 Political factor:
 Economic factors:
 Social factors:
 Technological factors:
 Legal factor
 Environmental factors:

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Political factor: In this factor government play an
important role in the approach of straightforward
exchange as well as various business positions, this
factor may consider such as security and exchange
direction.

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Economic factors: This is define the company wants
and needs related to the products and buyers taste,
lifestyle and their culture. There are several examples
of this factors are strength, cost, expansion and value
which is highly effects on the organisation.

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Social factors: As per this factor, it is a best part of the
economy. There are several parts of this section such
as clients statistic, life judgements way, impediments
& debate as well as general information.

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Technological factors: Modification in new technology
such as change windows. With refreshed different
kinds of mechanical equipments. From the same as
enterprise is much disposed to improvement. This is a
best part of the every company to growth the product
sales and preferences.

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Legal factor: In this factor government also play an
significant role. They define as a rules and regulation
from the place, product and promotion. Regarding to this,
business should luxuriate in legitimisation process.
Environmental factors: It is a best collection of whole
activities and process which are not safe for the
environment in which cited business operates and runs.

PESTEL Analysis

CONCLUSION
From the above mentioned report, it can be determined
as the roles and responsibilities of marketing functions.
These type of duties which is related with the
organisational structure. There are also 7P's of
marketing which is very essential top develop their
growth and success in an essential manner.

REFERENCES
Ahrens, C.D., 2011. Essentials of meteorology: an invitation to th
e atmosphere. Cengage Learning.
Brooks, N. and Simkin, L., 2012. Judging marketing mix effectiv
eness. Marketing Intelligence & Planning. 30(5). pp .494-514.
Burke, R.E. and Friedman, L.H., 2011. Essentials of management
and leadership in public health. Jones & Bartlett Publishers.

THANK-YOU