Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Covered in PPT......................................................................................................................1
P2: Covered in PPT......................................................................................................................1
TASK 2............................................................................................................................................1
P3: Comparison of organization in the application of marketing mix.........................................1
TASK 3............................................................................................................................................3
P4: Marketing plan.......................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing refers to the different types of actions and decisions which are required to be
undertaken by an organization so that it is able to make sure that it can achieve its different type
of goals and objectives without problems and issues (Abedi and Abedini, 2017). It is important
in the context of a company because it is required to ensure that its products and services are able
to reach the customers and thus this will lead towards it achieving a strategic edge over its
competitors who are operating within the market. This project is based on Tesco. It is a company
which deals in groceries and other consumer related products and services. In this report, detailed
focus will be made on comparison of ways in which the organizations make use of marketing
mix. Additionally, development and evaluation of a marketing plan will be discussed as a part of
this assignment.
TASK 1
P1: Covered in PPT
P2: Covered in PPT
TASK 2
P3: Comparison of organization in the application of marketing mix
Marketing Mix- Marketing Mix is a combination of various ideas, strategies and plan
which is to be performed by marketing executives to promote their brand so that large number of
customers are attracted towards the product. Various features and activity are used in single
product or services and also these are inter related to each other for that marketing is to be done
for all at same point of time. The marketing mix is a wider concept which is performed by
company to increase their profit margin.
Comparison between Tesco and Sainsbury's in relation to marketing mix
Basis Tesco Sainsbury's
Product This is larger size
organisation that is selling the
different types of products and
services in larger market such
The company provides various
product in the market such as Fruit and
vegetables like frozen and organic
vegetable, prepared salad, fresh
1