Roles and Responsibilities of Marketing Functions in Grantham College

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1.......................................................................................................................................3
TASK 2.......................................................................................................................................6
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is the technique which is used by company for promoting and advertising its
products and services in the market place by advertising and various marketing tools. The below
report include the company. Marketing orientation has the major requirement to have the
increase in level of satisfaction and locality as it increase to have leads in repeat to sales which is
making the competitors habeas-by offering lower prices or special introductory incentives.
Above study includes responsibilities and roles of marketing in the organization. Evaluating
components of marketing role. Further the study includes interrelation among various elements
with various functions of company.
MAIN BODY
TASK 1
Roles and responsibilities of marketing functions in Grantham College:
The marketing functions plays a crucial role in the operation of any business.
Market research
This is an activity performed by the Grantham college in order to gather the information
about the target market. The market research is specifically concerned with the markets.
Grantham college can use this information to maintain the competitive edge in the market as this
research will provide the demands of the customers. Through market research Grantham college
can come to know which courses will attract more students in their college and thus they can
check the feasibility of that course which will help Grantham college to make the decision of
whether the course should be introduced or not.
Finance
The next marketing function that Grantham college must keep in mind is the funds that
will be required to run the college. It requires money to make money therefore Grantham college

will need funds from banks and other financial institutions in order to operate their college. The
college are generally funded by trustees of the colleges. Grantham college requires funds to pay
salaries of the professors and other staffs, organize functions at the college etc.
Product development
This function of marketing involve introducing new product in the market in order to
increase the market share of the organisation. For Grantham college this would include providing
new courses to the student so that they prefer Grantham college over other colleges. Since the
college is at a small scale they need to continue perform this function of marketing in order to
attract new students.
Communication
This function of marketing involve the organisation informing, persuading and
motivating the people in order to maintain their internal management. The communication at
Grantham college involve the communicating any new course that might be introduced so that
the staff could be trained to teach the new course. Communication is very important factor and
the college must be efficient at this so that any confusion does not occur. If the communication
channels are not good then this may result in duplication of work, conflict among employees etc.
Planning
In any sector this is one of the most important function of marketing as this involves the
long term success of the organisation. The planning function involve setting up some strategies
in order to organize their work. These plans will provide path for Grantham college to achieve
their goals. In each and every work the there are different type of plan that will help Grantham
college to achieve their goals effectively and efficiently. Plans are forecast of future so the
organisation needs experts to formulate these strategies in order for them to be successfully
implemented.
Promotions
This is again the function which is important to the internal management of Grantham
college. This include promoting the employee of the college by increasing their roles,
responsibilities and pay. These promotions must be based upon the staff capabilities and not
upon anything else. The promotion function helps in motivating the staff so that they can
perform their work more effectively and efficiently. If the staff is not promoted for a long period