Marketing Essentials Report Your Destination
Added on -2020-07-22
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1............................................................................................................................................1P2............................................................................................................................................3PART 2............................................................................................................................................5P3............................................................................................................................................5P4............................................................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is 'the science and art of exploring, creating and delivering value to satisfy theneeds of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines,measures and quantifies the size of the identified market and the profit potential. It pinpointswhich segments the company is capable of serving best and it designs and promotes theappropriate products and services (Dr. Phipip Kotler). Firm which has been taken under thisreport i.e. Your Destination. This organisation is headquartered in London and doing business atboth domestic and international level. Assignment is enclosed with various things like, roles andresponsibilities of marketing officer and their contribution in order to attain goals and objectivesof a firm. Lastly, it will show 7 P's and marketing plan that may aid company in gainingcompetitive advantages. PART 1P1Marketing officer is a person who is responsible to carry out the different roles and dutiesrelated to the marketing activities. He is responsible to plan the strategy which can contributetowards raising he present state of sales. A marketing officer keeps on making strategies whichmay aid organisation in gaining competitive advantages. Along with this, there are some factorswhich a marketing manager or officer should keep in mind and need to keep on making changesin strategies so that to deliver products and services in much effective and efficient manner.Some of these elements are given beneath:Product: Your Destination firm is famous for its services in all over world. But, it hasbeen located that there are ample number of issues like change in customer'srequirements and needs which inevitably to be kept in mind in order to better serve toconsumers. Here, marketing officer of Your destination may aid organisation inunderstanding all the needs of customers in much effective and in appropriate manner sothat to make befitting alterations in products and services. Price: In order to enhance profitability of a company it is much needed for marketingmanager or officer to locate all aspects through which products and service prices can bereduced and all the expenses as well so that increase profit margins.MIS (Management information system): This factoris one of main element that can beused by marketing officer of Tour destination. With the help of this system, marketing1
manager can grab data that may aid organisation in making strategic plan for near futureso that to gain competitive advantages.Henceforth, these above discussed elements that plays a vital role within an organisationso that to attain goals and objectives in much effective and efficient manner.P2 As per today's business environment, marketing is an important concept in which “YourDestination” improve their overall performance of the company at market place. Basically, ithelps in serving quality products and services to its customers as per their neds and wants. Thiswill aid in increasing profitability level. In this context, marketing manager also play vital role inundertaking an effective marketing research in order to understand customers needs and wants.With the help of this company increase their customers base and at the same time also attractlarger number of customer towards the company products. In this context, there are some mainroles and responsibilities of marketing which related with organisational activities. All these areas follows:Finance department with marketing function: for operating business activities, properfinance is more important for marketing manager to conduct as well as undertake appropriateresearch to assess as well as examine the market trends and customers needs. With the help ofthis, company increase their performance level at market place. It leads in increasing customersbase within the company. Marketing function with IT department: In this function, the IT department use varioustechniques within their activities in which they store their information towards the marketingtrends and customers preferences. This will aid in enhancing overall performance of thecompany. Along with this, manager of marketing department provide entire information abouttheir available resources and customers preferences. With the help of this company improve theirperformance level at market place. Human resource department with marketing function: HR gather is responsible for pickingperfect people in the association. ''Your Destination'' will broaden their affiliation, this suggestthey will require more human capital. Advertising supervisors knows the perfect people who arerequired in his/her division. In case he/she pass on this fundamental substance to the HR divisionthen it will help them in utilizing fitting hopefuls in the endeavour. There is some real duty thatare satisfied by promoting chief for making mindfulness in the middle of individuals in regards2
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