Marketing Essentials

This presentation provides an overview of marketing essentials, including the concept of marketing, market trends, marketing processes, roles and responsibilities of marketing managers, and the importance of marketing in EE Limited. It discusses the significance of interrelations between functional departments and concludes with the importance of the marketing department in ensuring customer satisfaction.

MARKETING
ESSENTIALS

INTRODUCTION
 In the present world, marketing is regarded as very
important philosophy or mechanism for a
particular company.
 The marketing is the concept of different analysis
and prediction of market segmentations by an
organisation.

CONCEPT OF MARKETING WITH
MARKET TRENDS
 The concept of marketing established the
mechanism of analysis regarding customer needs
and expectation for products and services within
the market.
 The current trends of marketing facilitating with
the involvement of digital marketing process by
the company.
 The future trends can be segregated as
maintenance of transparency among customers and
company and mobile strategy of marketing can
also depict as future trend of marketing within the
business.

OVERVIEW OF VARIOUS MARKING
PROCESSES
 The marketing process deals with mission identification
of the organisation to recollect the segment of different
tasks and mechanisms.
 The marketing processes also involve situation analysis
 The development of organisational objectives cares also
includes within the process of marketing.
 the developments of marketing strategies are one of the
processes of marketing to assure the better presentation
of business products in front of customers.
 Planning and evaluation for achieving objectives in the
market are essential for an organisation.

ROLES AND RESPONSIBILITIES OF
MARKETING MANAGER IN EE LIMITED
 Proper market segmentation,
the roles and responsibilities of
marketing managers are very
important.
 The main role of the marketing
manager is to develop the
strategy and plan for the
establishment of proper
marketing process within the
business.
 The budget forecasting for the
different association of
marketing works
 To ensure the delivery process
in time to the market

VALUES AND IMPORTANCE
REGARDING ROLE OF MARKETING
IN EE LIMITED
 The marketing department
develops the effective services
as per the requirement of
customers within the market.
 EE Limited also considers the
values regarding satisfaction of
customer's need by providing
them proper services.
 Different techniques and
procedures are also created by
the marketing department to
assure the social behaviour of
the customers within the
market.

SIGNIFICANCE OF
INTERRELATIONS BETWEEN
FUNCTIONAL DEPARTMENT IN
EE LIMITED
The main
significance of
interrelations
between functional
departments in EE
Limited is to create
trust and respect in
order to collect the
information
regarding customers.

CONCLUSION
 It can be concluded that the marketing department
plays very important roles in ensuring the
customer services.
 It can help to create customer satisfaction for
providing products for the customers.

REFERENCES
 Durkin, M., Howcroft, B. and Fairless, C., (2016). Product development in higher education marketing.
International Journal of Educational Management, 30(3), pp.354-369.
 ee.co.uk, (2017) ABOUT EE Available at: http://ee.co.uk/our-company/about-ee [Accessed on 20 Mar 2017]
 Eid, R. and El-Gohary, H., (2013). The impact of E-marketing use on small business enterprises' marketing
success. The Service Industries Journal, 33(1), pp.31-50.
 Finch, D., Nadeau, J. and O’Reilly, N., (2013). The future of marketing education: A practitioner’s perspective.
Journal of Marketing Education, 35(1), pp.54-67.
 Holmlund, M., Kowalkowski, C. and Biggemann, S., (2016). Organizational behavior in innovation,
marketing, and purchasing in business service contexts—An agenda for academic inquiry. Journal of Business
Research, 69(7), pp.2457-2462.
 Lafferty, B.A. and Edmondson, D.R., (2014). A note on the role of cause type in cause-related marketing.
Journal of Business Research, 67(7), pp.1455-1460.
 Martinez-Lopez, F.J., Gázquez-Abad, J.C. and Sousa, C.M., (2013). Structural equation modelling in
marketing and business research: Critical issues and practical recommendations. European Journal of
Marketing, 47(1/2), pp.115-152.
 Pepe, M.S. and Bournique, R., (2016). Using Social Media As Historical Marketing Tool For Heritage Sites In
Eastern New York State. Journal of Applied Business Research (JABR), 33(1), pp.123-134.
 Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., (2013). The effects of social media marketing on
online consumer behavior. International Journal of Business and Management, 8(14), p.66.
 Wang, R., Gupta, A. and Grewal, R., (2016). Mobility of Top Marketing and Sales Executives in Business-to-
Business Markets: A Social Network Perspective. Journal of Marketing Research, p.125.