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Roles and responsibilities of marketing functions

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Added on  2020-06-04

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MARKETING ESSENTIALS INTRODUCTION 1 TASK 11 P1 Roles and responsibilities of marketing functions 1 (M1) 3 P 2- Relation of marketing roles andresponsibilitieswithwider organisational context.3 M 26 P 3- Comparing the ways in which different organisations apply marketing mix to the marketing planning process to achieve business objectives. It provides many flavours like, Naked coconut, Dark chocolate, Salted caramel, Coconut Almond. Coconut provides many flavours like Naked coconut, Dark chocolate, Salted caramel, Coconut Almond. Roles

Roles and responsibilities of marketing functions

   Added on 2020-06-04

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MARKETINGESSENTIALS
Roles and responsibilities of marketing functions_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing functions.................................................................1(M1).............................................................................................................................................3P 2- Relation of marketing roles and responsibilities with wider organisational context...........3M 2..............................................................................................................................................6P 3- Comparing the ways in which different organisations apply marketing mix to themarketing planning process to achieve business objectives.......................................................1M 3..............................................................................................................................................4P 4- Producing and evaluating a basic marketing plan for an organisation................................5M 4-.............................................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONMarketing is the positive activity in the company. Selling is the process through whichcompany start their career in competitive environment. It is the type of umbrella which protectsfrom the negative impacts arise from the external factors. It is the marketing tool which helps toidentify the needs of the potential buyers. Present report is based on Coconut bliss which is aleading brand in ice creams. It provides many flavours like, Naked coconut, Dark chocolate,Salted caramel, Coconut Almond. These all variety give big competition to the othercompetitors. Current instrument will explain about roles and responsibilities of marketing.Furthermore, it will discuss about the impacts of marketing environment which affects companygoals. It will explain about the different 7ps of coconut bliss which helps to accomplish thecompanies goals. Furthermore, it will explain about the marketing planning for coconut blisswhich helps to maintain the stability of the company. TASK 1P1 Roles and responsibilities of marketing functionsMarketing is the core function of every organisation. Selling is one of the main purposeof all the institution (Pike, 2015). Modern environment is highly competitive market. It has ahighly dynamic features are includes. Marketing function reduce the future uncertainties bygiving best marketing strategies. Marketing is determined to be an effective technique throughwhich company meets its target. This function of department helps to identify the current trendsin the external environment. This function of the organisation helps to create new marketingstrategies to attract more new customers. Coconut liss is the famous dessert providing company.Coconut provides different flavours ice creams with best flavours. Marketing function createawareness among the customers. Marketing purpose is to attract customers to purchase theproducts (Brassington, and Pettitt, 2013). It is the responsibility of marketing manager to cope upfrom the competitors strategies. Coconut provides many flavours like Naked coconut, Darkchocolate, Salted caramel, Coconut Almond. Coconut marketing strategy is to attract customersby giving them the best quality of flavours.Roles and responsibilities of marketing functions:Coconut bliss is the famous leading ice cream brand in Eugene, Oregon. It has number ofemployees are 11. And total annual income is about 5,000,000 per year (Malhotra, Birks, and1
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Wills, 2013.). The main aim of this company is to give creamy flavours with lots of sweetness.The revenue of the company is constantly increasing from past few years revenues are doubledfrom 2008 to 2009 to reach 5 million dollars per annum. 2010 is also the great year of thiscompany. Coconut bliss main aim to achieve the trust loyalty of the customers. And maintainhealth relations with them (Li, and Kannan, 2014). And connects with the employees as well.The marketing manager of this company is to achieve the target by fulfilling the needs ofbuyers. From 2010 they launched 20 more flavours in their shop. Coconut bliss have largeamounts of different flavours. Coconut bliss target is to increase their brand image all over theworld. And increasing the numbers of employees as well. Roles of marketing essentials is helpsto achieving the company goals (Dawson, 2014.). And enhance the quality of product. Marketingessentials are the very important tool to sustain in the there competitive market. It helps to makemew product expansion and new business plans. There are different roles of marketingessentials which is essential for the company goals. Marketing plays a very important roles forresearcher, it identifies the internal external environment which helps to create new bestmarketing strategies. Coconut bliss has to know the current trends in the market. They get toknow the needs and wants of the new customers. Marketing function connects the customer to the company by giving information aboutthe new product (Savell and et.al, 2015.). It connects the company messages to the buyersthrough advertisements or from promotional activities. From this function customer initiatetowards the company products. Marketing functions are also helps to analyse the marketsituation so that company modify their strategies accordingly. Company has to change theirstrategies according to the external environment. Marketing essentials play a very important role to maintain the brand image in front ofthe customers. Marketing increases the potential of the firm so that companies meet the needs ofbuyers. Marketing primary also helps to increase the sales of the products and give maximumsales to the company (Baskin and et.al, 2013.). Marketing essentials make promotional strategiesby which customers are attracted. Marketing plans minimize the future risk by forecasting thefuture uncertain events. Selling essentials are maintained the goodwill of the company. It createstrust among the customers So that buyer always prefer to go and buy from that place.2
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