Marketing Essentials Essay : ALDI Ltd

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Roles and responsibilities of marketing functions.................................................................1
P2 Roles and responsibilities of marketing relate to organisational context..............................2
TASK 2............................................................................................................................................4
P3 Comparison of marketing mix to marketing planning process .............................................4
TASK 3............................................................................................................................................9
P4 Evaluation of marketing plan.................................................................................................9
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing essentials are elaborated with the use of advertising, taste and preferences are
analysed of consumers and the quality that are provided to the consumers are detailed in this
report. The marketing department coordinates their relation with the other staff of ALDI
organisation is detailed in this report (Armstrong and et.al., 2015). With the use of sostac and
swot pestle analysis and also focusing on marketing strategies and tools of 7p's are considered in
this report. The evaluation is provided on plans of market considering to ALDI is detailed in this
report.
TASK 1
P1 Roles and responsibilities of marketing functions.
There are major roles and responsibilities that are performed by marketing manager for
the benefit of organisation. It is very crucial to manage the market by following the process of
planning till the execution of various needs and concepts of marketing. The involvements of
pricing, promotions, distribution and sales can be termed as concepts of marketing or marketing
concepts. These concepts help the manager to target audience at large to achieve the objectives
of organisation (Huang and Sarigöllü, 2014). The following are the roles and responsibilities of
marketing that are detailed in this report as follows.
 Marketing strategies: This is the basic and initial organisational role and responsibility
that manager performs by framing strategies, planning for the organisation. The needs of
organisation and target of consumers should be well determined to know about the needs
and to provide the services accordingly. The planning and strategies creates the effective
balance by distributing the network effectively and efficiently. The performance is well
coordinated for fulfilling the needs and demands of consumers.
 Marketing information system: The information should be provided to consumers
regarding various factors like planning, product, modifications and implementations and
the techniques to control the strategies of market (Liu and et.al., 2017). The distribution
network plays a prominent role to grab the proper knowledge of market which results in
effective performance.
 Analysing taste and preferences of consumer: The marketing team of ALDI enables
the organisation with knowledge regarding the taste and preferences of consumer which
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enables the department of production to produce goods and services that meet the
demand of the consumer.
 Research of market: One of the prominent role is performed by marketing team of
ALDI with the help of market research is effective execution and fulfilling need of
consumer (Fan, Lau and Zhao, 2015). The research of market conditions enable the
manager to act accordingly. It also provides knowledge about the substitutes that are
already exist in market and enables the manager to compare the price, product, quality
and know the best out of it. With this knowledge manager can also modify the products
accordingly.
 Advertising: The another important factor is advertising as it enable the consumer to
know about nuances in production of product that are going to be distribute in market.
Effective advertising promotes the products in the minds of the consumer with positive
effects.
 Promotion: After accomplishment of production process the focus is given by marketing
team of ALDI for promoting products and services (Tomczak, Reinecke and Kuss,
2018). With the special arrangements and launch of product hits the minds of consumer
with positive results to purchase it. There are various techniques and tactics that are
performed by the marketing team of ALDI for effective performances that result in
positive response from consumers. The promotion must be such impactful to change the
minds of the consumer.
 Monitoring environment of market: By performing all the roles and responsibilities, the
another crucial factor is knowledge about environment of marketplace. The marketing
team of ALDI acquired the knowledge of market by knowing about the flow of goods
and services and the quality that are served and demanded by consumers. This knowledge
enables marketing team to make modifications and implementations in case if needed.
 Brand equity: The name of ALDI creates curiosity among the consumers as, they know
about the quality of goods and services that are provided by them. Therefore, marketing
team of ALDI enables the consumer to make aware about the new generation of product
with its launching details (Pavlou and Stewart, 2015). Here, also the reputation of ALDI
gets increased and creates a strong value brand among the consumers.
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