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Marketing Essentials Concept of Cad bury

   

Added on  2020-10-22

18 Pages4184 Words366 Views
Marketing Essentials
Marketing Essentials Concept of Cad bury_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................11.the concept of marketing -cad bury .........................................................................................12.Overview of marketing process...............................................................................................23. Roles & Responsibilities of Marketing Manager in Cadbury.................................................34 Marketing influence and interrelates other functional department by ....................................35. Importance and value of marketing role.................................................................................4Developing the Marketing Strategy............................................................................................46.Conclusion and interrelationship with marketing....................................................................47. Marketing-mix strategies........................................................................................................5Developing the Marketing Strategy..........................................................................................128. Marketing plan for Cad bury.................................................................................................12Conclusion.....................................................................................................................................16REFERENCES..............................................................................................................................17
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INTRODUCTIONMarketing Essential is basically creating , promoting and delivering goods and services tocustomer as their needs,demand and prefrences. Cadbury is British multinational confectionerycompany. JHON CADBURY is founder of the company. Headquater establish in London ,England and Uxbridge. Total number of employees are 83000.MAIN BODY 1.the concept of marketing -cad bury CAD-BURY is one of the most successful company who uses marketing concept in operating itsbusiness. When someone say chocolate the first name come is cad bury just because of itsmarketing concept which the company use. There are various concepts which help the company PRODUCTION CONCEPT – This concept is one of the oldest method use by all. In thismethod. In this method cud bury will lower their prices in order to attract the customers. Thisconcept tells us that customers will show there interest when there are low prices and product isavailable easily so cad bury is using this concept as its product are cheap(Blut, Teller and Floh,2018).PRODUCT CONCEPT – As cad bury is the oldest company, in this concept focus on thepotential customer and the quality of the product and also the loyalty of the customer(Buss, andFoley, 2019). SELLING CONCEPT – In this marketer will concentrate upon the selling of products whichhas been produce. In these there is aggressive advertisement to promote people to buy theproducts MARKETING CONCEPT – These is the one of the most famous concept in which it focuseson competition in this cad bury focus in the need and want of the customers and then target thecustomers as cud bury target all age of customers focuses on winning over everyone. CURRENT TRENDS digital marketing social media platform 1
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advertisement by celebrities FUTURE TRENDS artificial intelligence advance social networking chat bots2.Overview of marketing processSituationSituation is analysed to collect the information of locality where the business is currentlylocated. This study of the local market provides the information of the market opportunities.Local demand of the product is analysed to optimize the current market status.ObjectivesThe objectives are analysed to develop a plan and design the work area to achieve thegoals much faster and efficient way. Objectives of the marketing and business development aredecided as per the goals of Cadbury.StrategyStudy of situation and objectives helps to develop a strategy or improve the previousstrategy to work more effectively. Implementation of the strategy ensures achievement of thegoals of Cadbury.TacticsTo achieve the goals, the short term strategies(Tactics) are executed and the completionof short term goals are milestones for Cadbury's market objective. By analysing the work order,the execution of the strategy improves.ActionThe well execution of the actions ensure to work more efficiently and keep the work indirection to achieve the goals. Cadbury tries to keep the execution of actions as strategypreplanned.Control2
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