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The role of marketing unit in organisation

   

Added on  2020-11-12

15 Pages4812 Words240 Views
Marketing Essentials
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Key roles and responsibilities of marketing function.......................................................3P2. Interrelationship of marketing unit with different department of organisations..............5TASK 2............................................................................................................................................7P3. Comparison between the marketing mix of two organisations........................................7TASK 3............................................................................................................................................8P4. Marketing plan of McDonald...........................................................................................8CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................12_1552394737 (1)
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INTRODUCTIONMarketing is the process of producing, promoting, and delivering the products andservices to the customers. This is the activity or set of instructions which processes to create,communicate, deliver and exchange the offerings that have value for the customers and society.The present report is about McDonald, which is an American fast food company, profound on 15April, 1955 by Ray Kroc. The company offers the world delicious supreme quality food which isbest in class service and convenience (Baker and Magnini, 2016) . This is the second-largest fastfood Restaurant. This report will emphasizes on the roles and duties of marketing functions. Inaddition with the interrelations between marketing department and other function is also going tobe discussed in the following report. At last the report get ended by describing the marketing mixand marketing plan of the organisation.TASK 1P1. Key roles and responsibilities of marketing functionMarketing plays the crucial role to buy the good and services to influence the targetedmarket. There are different marketing functions that support to utilise the product according tothe need and demands of customers. The roles and responsibilities of a marketing manager of McDonald are as follows -1.Marketing Information management : This is the major role of marketing departmentwhich is also known as market research. In this, the marketing manager conduct theresearch in order to get the information about the needs and requirement of customers.After having and conducting research the company make strategies or tactics from theinformation which is collected (Campbell, Martin and Fabos, 2018) . This strategies orplan of action helps the company in the betterment of their business and to achieve thecompetitive advantage in the market. The manager of McDonald conducted the researchin order to ascertain the changing needs of customers and find out the strategies used bytheir rivals, so that they make their product unique from other products of its competitors.2.Pricing : This is the role which is related to the monetary terms, this is the price or costwhich is paid by the buyer or customer on the purchasing of the products o9f McDonald.The company should always fix those price which is affordable by each customer. As
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McDonald is the largest food restaurant, then also they prefer to fix their product price atmoderate rate, so that their each customer can easily able to buy it.3.Financing : This department has the role to provide funds for the performing thebusiness and marketing activities effectively, so that proper utilisation money can bemade. The r_1552394737 (1)ole of marketing department is to interact with the financedepartment, in order to achieve the funds for the utilisation of marketing activities(Cavusgil and et. al., 2014) . The manager of McDonald is prepare the cash flowstatement to estimate the funds spent to perform the business activities.4.Promotion : This function is used to promote the products and gain the attention of largenumber of customers. In this the major role of marketing department is to render theaccurate information to the customers about their products, so that more and more buyerscan buy the product of McDonald. Currently McDonald is using number of promotionalactivities such as Advertisement, mouth publishing, etc., to enhance the growth of theirbusiness.5.Product and service management : This is the function where major role of marketingdepartment is to decide what product they are going to sell, when it is to be sell, wherethey are going to sell it, and how to sell that product, so that they can easily supply theirgoods and services to lots of customers. In this the manager of marketing departmentplays the role of , improving, developing and managing the marketing mix of the productas per the demand of the customers. The chosen organisation pay attention onmaintaining the demand of their product by bringing changes according to therequirement of the buyers.6.Distribution : This is the method in which the products and services should be deliver tothe potential customers in effective time frame. This is the responsibility of the marketingdepartment to ensure that the goods and services is delivered to their customers or not.The main role of marketing department is to manage the supply chain of the firm in orderto ensure the delivery on time. McDonald is the well known brand which is famous for itsburger, its physical evidence is good, the products of McDonald are easily available tothe peoples (Hair and et. al., 2015) .7.Selling : This is the complementary service of the organisation, in which marketingdepartment assist to produce and build awareness about the products which support sales
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