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Marketing Essentials for Travel and Tourism Industry

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Added on  2021-02-21

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In other words, this is a tool that contains understanding about market place, customer needs and wants that helps to achieve organisation goals (Camilleri, 2018).This report will covered strategic marketing plan for TUI retail and 7P's of marketing within TUI that helps to raise profitability. Part 1 1 (Covered in PPT) PART 2 1 Compare different ways in which company apply marketing mix to marketing planning process Marketing mix is the continuous process which consider elements and tactics in an enterprises in order to

Marketing Essentials for Travel and Tourism Industry

   Added on 2021-02-21

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Marketing Essentials
for
Travel and Tourism
Marketing Essentials for Travel and Tourism Industry_1
Table of Contents
INTRODUCTION...........................................................................................................................1
(Covered in PPT).........................................................................................................................1
PART 2 ...........................................................................................................................................1
Compare different ways in which company apply marketing mix to marketing planning
process.........................................................................................................................................1
Marketing plan for travel and tourism industry to meet with objectives....................................4
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................8
Marketing Essentials for Travel and Tourism Industry_2
INTRODUCTION
Marketing is helpful for business organisation as it increase the sale of business
organisation and reach at globally. The main aim of business organisation is to increase the
production and profitability with the help of advertisement and other marketing resources. In
other words, this is a tool that contains understanding about market place, customer needs and
wants that helps to achieve organisation goals (Camilleri, 2018).This report will covered
strategic marketing plan for TUI retail and 7P's of marketing within TUI that helps to raise
profitability.
Part 1
(Covered in PPT)
PART 2
Compare different ways in which company apply marketing mix to marketing planning process
Marketing mix is the continuous process which consider elements and tactics in an
enterprises in order to sale numerous products and services. The main function is to understand
customer needs and make efforts to provide satisfaction to customers. The main target of TUI is
to focus on customer needs and provide them different types of services. In other words, this is a
tool which can be formulate by managers to compare with other organisation and maintain
profitability.
Comparison between TUI and Thomas cook group on the basis of marketing mix
Basis TUI Thomas cook group
Product This means tangible assets that is
offered by organisation for the
purpose of sale and profits. The
manager of entity analysis the market
and get demands of customers in
order to satisfying them. All major
decision of organisation regarding
product and its quality are taken by
managers that helps to sale and gain
This industry also deals in travel and
tourism that offers different types of
products and services such as series of
coupons, stay and meal
accommodations, holiday packages,
food, insurance, hotel services and car
hiring facility which influences
customers. Its unique products are
international holiday, domestic,
1
Marketing Essentials for Travel and Tourism Industry_3
profits. TUI is dealing in travel and
tourism industry and also provides
different types of services which
influences customers. It sells its
highly differentiated products which
is not possible for other organization.
Therefore, TUI products can be
consider as unique and maintain
quality of services. Its different
products includes warranties,
delivery, credit, help line service and
sale services (Marketing mix of TUI,
2018).
weekend and senior citizen holiday
(Marketing mix of Thomas cook group,
2018).
Price This means amount which is paid by
a person for purchasing product and
services. This is main factor which
influences customers. TUI is greatest
organisation that deals in travel and
tourism has adopted premium pricing
strategy due to customer loyalty and
big brand. Moreover, it keeps prices
according to season and give offer to
customer for maintaining
productivity.
It adopts reasonable pricing strategy
that helps to be relevant and
competitive. In today scenario, people
are still focuses on economic fare that
helps to save money for exclusive
years. In present time, it has adopted
premium pricing strategy in order to
attract right customers. And during off
season it provides discount to meet with
targets.
Place TUI offers it products and services at
several places such as websites and
offices which influences customers.
It is mostly dealing with products in
online that help to expand business at
different places. It operate strong
Thomas cook has lots of stores all over
the world in the form of physical and
online. In survey, it has been analysed
that 40% people showed their interest in
to dealing face to face services and rest
of the believes in online services that
2
Marketing Essentials for Travel and Tourism Industry_4

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