Marketing Essentials for Travel and Tourism Industry
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Added on 2021-02-21
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In other words, this is a tool that contains understanding about market place, customer needs and wants that helps to achieve organisation goals (Camilleri, 2018).This report will covered strategic marketing plan for TUI retail and 7P's of marketing within TUI that helps to raise profitability. Part 1 1 (Covered in PPT) PART 2 1 Compare different ways in which company apply marketing mix to marketing planning process Marketing mix is the continuous process which consider elements and tactics in an enterprises in order to
Marketing Essentials for Travel and Tourism Industry
Added on 2021-02-21
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Marketing Essentials for Travel and Tourism
Table of Contents INTRODUCTION...........................................................................................................................1 (Covered in PPT).........................................................................................................................1 PART 2...........................................................................................................................................1 Compare different ways in which company apply marketing mix to marketing planning process.........................................................................................................................................1 Marketing plan for travel and tourism industry to meet with objectives....................................4 CONCLUSION................................................................................................................................7 REFERENCE...................................................................................................................................8
INTRODUCTION Marketingis helpfulfor business organisationas it increasethe sale of business organisation and reach at globally. The main aim of business organisation is to increase the production and profitability with the help of advertisement and other marketing resources. In other words, this is a tool that contains understanding about market place, customer needs and wants that helps to achieve organisation goals (Camilleri, 2018).This report will covered strategic marketing plan for TUI retail and 7P's of marketing within TUI that helps to raise profitability. Part 1 (Covered in PPT) PART 2 Compare different ways in which company apply marketing mix to marketing planning process Marketing mix is the continuous process which consider elements and tactics in an enterprises in order to sale numerous products and services. The main function is to understand customer needs and make efforts to provide satisfaction to customers. The main target of TUI is to focus on customer needs and provide them different types of services. In other words, this is a tool which can be formulate by managers to compare with other organisation and maintain profitability. Comparison between TUI and Thomas cook group on the basis of marketing mix BasisTUIThomas cook group ProductThismeanstangibleassetsthatis offeredbyorganisationforthe purposeofsaleandprofits.The manager of entity analysis the market andgetdemandsofcustomersin order to satisfying them. All major decisionoforganisationregarding product and its quality are taken by managers that helps to sale and gain This industry also deals in travel and tourism that offers different types of products and services such as series of coupons,stayandmeal accommodations,holidaypackages, food, insurance, hotel services and car hiringfacilitywhichinfluences customers.Itsuniqueproductsare internationalholiday,domestic, 1
profits.TUI is dealing in travel and tourism industry and also provides differenttypesofserviceswhich influencescustomers.Itsellsits highly differentiated products which is not possible for other organization. Therefore,TUIproductscanbe considerasuniqueandmaintain qualityofservices.Itsdifferent productsincludeswarranties, delivery, credit, help line service and sale services (Marketing mix of TUI, 2018). weekendandseniorcitizenholiday (Marketing mix of Thomas cook group, 2018). PriceThis means amount which is paid by a person for purchasing product and services. This is main factor which influences customers. TUI is greatest organisation that deals in travel and tourism has adopted premium pricing strategy due to customer loyalty and big brand. Moreover, it keeps prices according to season and give offer to customerformaintaining productivity. Itadoptsreasonablepricingstrategy thathelpstoberelevantand competitive. In today scenario, people are still focuses on economic fare that helpstosavemoneyforexclusive years. In present time, it has adopted premium pricing strategy in order to attract right customers. And during off season it provides discount to meet with targets. PlaceTUI offers it products and services at several places such as websites and offices which influences customers. It is mostly dealing with products in online that help to expand business at differentplaces.Itoperatestrong Thomas cook has lots of stores all over the world in the form of physical and online. In survey, it has been analysed that 40% people showed their interest in to dealing face to face services and rest of the believes in online services that 2
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