Marketing Essentials of ALDI - Assignment Sample

Added on - 21 Jul 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function......................................................1P2 Roles and responsibilities of marketing related to organisational context............................3TASK 2............................................................................................................................................5P3 Marketing mix to marketing planning process to attain business objectives.........................5TASK 3..........................................................................................................................................10P4 Marketing plan.....................................................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is considered as an eminent element for every company because this will helpthem to capture attention of numerous individuals towards them. If it is done in a significantmanner then, they will easily take benefits from rivals at competitive world(Babiuk and et. al.,2015). There are many type of techniques or methods will be used by firm to conduct marketactivities and in addition maintain healthy relations with clients, such as social sites, e- mail etc.Present assignment is based on ALDI which is supermarket chain and operating their business inUnited Kingdom. They are providing variety of goods and services to people which help toaccomplish their requirements within set time duration. There are many roles and responsibilitieswhich are done by marketing department. Each function and division of firm are interrelatedwith each other and this helps them to increase sales and profits effectually. Marketing plan isdeveloped by higher authority so that employees will complete their task by following properdirections.TASK 1P1 Key roles and responsibilities of the marketing functionMarketing is required for each and every kind of firm because this will help them inimprovisation of sales as well as productivity at marketplace(Baker and et. al., 2016). It is doneto capture attention of numerous people towards products and services; therefore, they will easilyenhance their market share. Company will utilize some promotional techniques for the aim ofmarketing, for example advertisement, newspaper and so forth. With assistance of these tools,ALDI will make interaction with clients and cater them requisite data and information aboutgoods and services. Organisation has to perform their operational activities in an appropriatemanner. Additionally, it is must for marketing unit to fulfil their entire duties and responsibilitiesso that they will increase revenues of firm.Product:This is an item which is providing by enterprise to people; therefore, they willaccomplish requirements and demands of persons within limited period of time. It is required forcompany to produce qualitative items and services; thus, they will render maximum satisfactionto clients. Manager will conduct research to know needs and wants of individuals as this willhelp them to attain coveted goals and objectives within set time span. Along with, they will alterproducts as per need of consumers or implement some new techniques into this which will aid togain attention of numerous persons(Baker and Saren, 2016).1
Price:This is considered as foremost factors which is in term of monetary. Firm chargedthis amount from people and for this, they sell some products and services to them. Hence, it isrequired for an enterprise to set an appropriate value of product as it will provide affect to growthof firm in a direct way. If price of goods and low and quality is appropriate then, this will easilygain attention of many persons. This will assist organisation in improvisation of their profits andbrand image. Along with, they will take benefits from rivals at competitive place effectually.Selling:This is most significant procedure of any firm because, it is must for them to sellitems and services to people according to their requirements. This will aid to cater themmaximum satisfaction. It is essential for an enterprise to make selling process more easy;therefore, they will be able to render qualitative services to people timely. It is main duty ofmarketing manager to choose an effective distribution channel to sell items. For above statedaim, they will take assistance of some stores or websites as well. As a result, they will gainpositive outcome proficiently(Bastable, 2016).Promotion:It is much significant role of marketing unit to utilize many kinds oftechniques or methods so that they will be able to interact with consumers easily. By doing this,they will aware individuals about the products and services of firm. There are many tools whichwill be used by affiliation to develop communication with people, for instance social sites,advertisement, website and many others. It will assist company in improvisation of profits andalong with productivity.MIS (Management information system):With assistance of this, superior of ALDI willeasily manage entire information and data which is associated with clients or market. They willconduct research to gather proper info regarding taste and preferences of consumers and inaddition trend of marketplace. Instead of this, some latest methods will be used by company sothat they will store data effectually as it assists them into decision making procedure.Financing:Fund is like a blood for an enterprise because it helps them to completeoperational activities in an appropriate manner(Cleverley, 2017). If they are having sufficientamount then, they will take judgement regarding expansion of business activities. Along with,entire task will get completed within limited period of time. In relation to marketing department,if they have finance then they will fulfil their activities properly; as a result, coveted targets andgoals will be accomplished by them timely.2
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