Marketing Essentials

Marketing Essentials

INTRODUCTION
Marketing essential is defined as the tool which is used by the business for identifying
consumers needs and maintaining prominent relationship with them. This tool is assisting
business for making strategies by which they can meet need and earn immense profits. In the
current market scenario the prominent requirement of a business is to make strategies for
enhancing value for customer and appreciate there relationships which could lead in attainment
of sustainability. For the major purpose to attain high market share this is required that robust
and innovative marketing strategies made by them which leads the business to accomplish their
targets in least time and attain sustainability as well. This report is prepared to understand
various aspects of marketing and concepts of marketing mix in the background of Burberry.
Burberry is a British luxury fashion retailer which is known for providing fashionable ready to
wear clothing, footwear, fashion accessories and many more. Burberry is headquartered in
London, England. This report is associated with preparation of a marketing plan which is made
by Burberry for attaining their long term objectives.
MAIN BODY
PART 1
Covered in PPT
PART 2 (a)
Comparison and evaluation of marketing mix of Burberry and Zara
Marketing tool is known as the strategic tool which involves various aspects and can be
used by organisation in order to attract and motivate their customer for making buying decisions.
This is helpful for business to place their product at marketplace along with attaining prominence
(Bačík, Štefko and Gburová, 2014). This strategy can be adopted by Burberry in order to give
insight for their pricing strategy and promotional tools. The comparison of marketing mix of
Burberry and Zara is elucidated ad under:
Basis Burberry Zara
Product Burberry is known for
fashionable clothing and
Zara is known as emergence of
fashionable brand in which