Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
Covered in power point presentation. ........................................................................................3
TASK2.............................................................................................................................................4
P3 Comparison of Marketing mix of two different organizations to achieve business
objectives. ...................................................................................................................................4
P4Produce and evaluate the marketing plan for the organization. .............................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journals...................................................................................................................11

INTRODUCTION
Marketing means communicating with consumers through various channels of marketing
regarding the products why they should choose that particular product. The company promotes
the brand through advertising, use of social media and so on. They choose a particular area
where they will promote their brand, where people will be more likely to purchase that brand.
The below analysis is based on Zara. It is the world largest fashionable brand which was founded
by Amancio Ortega in 1975. It operates in around 88 countries and is the most reputed brand
which has set high standards. The below report is based on marketing mix of different
organizations through which organization has achieved their goals and it also includes a
marketing plan.(Blythe and Martin, 2019)
TASK1
Covered in power point presentation.
TASK2
P3 Comparison of Marketing mix of two different organizations to achieve business objectives.
Marketing mix means the plan which organization follows to promote its products, build
the brand image. It is done by the company to generate more profits, achieve business objectives.
To create marketing mix the company makes use of 4Ps which is product, price, place and
promotion. Every brand needs to be promoted and company has to do it according to these
elements. The below comparison is done on Zara and Forever21. They both are different brands
but belong from the fashionable industry and follows different marketing mix.(Perreault, 2018)

Basis Zara Forever21
Product It is the most fashionable
brand which deals in various
products for both men as well
as women. It offers products
like jeans, tops, bags and
acessories.
It is a global company which
sells products like jewellery,
footwears, clothes for both
men and women.
Place Zara operates in 88 countries
and has around 6500 stores. It
also sell its products online.
All stores of Zara are located
in posh areas with excellent
interior.
It has 600 stores in locations
like Africa, Europe, America
and some are located in China,
Malaysia, France, India. It has
a huge distribution network.
Price The brand provides latest
fashionable products at a
affordable price. It follows the
strategy of providing products
at low prices and does not
spent much on advertisements.
It started following the policy
of economic pricing. As
compared to its competitors
the prices are set low and
through this customers don't
mind purchasing many
products together and due to
this the sales and revenue also
increases.
Promotion Zara don't do promotion in the
form of advertisements.
Customers rarely watch
advertisement of the brand on
television but still due to
fashionable style products at
low prices the brand is earning
a huge amount of profit. The
This brand follows various
techniques of promoting the
brand like through the use of
social media like Facebook,
Twitter and creating blogs too.
It also uses electronic media as
well as print media in the form
of newspapers, television and