Marketing Essentials Assignment Solved - Cadbury organisation

MARKETING ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
ACTIVITY 1 ...................................................................................................................................3
Explanation of Role and Responsibilities of Marketing Functions and their relationship with
organisation.................................................................................................................................3
Analysing The Roles And Responsibilities Of Marketing Functions In The Context Of
Marketing Environment And Interrelationship Of Marketing With Another Organisational
Functions ....................................................................................................................................5
Critical Analysis And Evaluation Of Key Elements Of The Marketing Function And Its
Relationship With Functional Units............................................................................................7
ACTIVITY 2....................................................................................................................................9
Comparison of two organisation based on marketing mix..........................................................9
Market plan...............................................................................................................................13
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
Marketing is an important function for any organisation. Without marketing no company
can sell its products and services to the customers and create brand image in their mind.
Marketing refers to the activities of selling the products and services. It includes 7P of marketing
mix, marketing environment, market research, targeting, segmentation, positioning,
communication of products and services through advertising, personal sales, sales promotion
etc., marketing plan and review of customers satisfaction and feedback etc. (Baker, 2016). Cad-
bury is a multinational company which is 2nd largest brand in confectionery industry. It was
founded by John Cad-bury in year 1824. It's headquarter is in London, England. Its product
portfolio consists of various products such as Bars such as Dairy Milk, Crunchie, Caramel, etc.,
Bags, Boxes and Rolls such as Dairy Milk Buttons, Bitsa Wispa, Oreo Bites, White Buttons etc.,
Beverages such as Bournville Cocoa, Oreo Hot Chocolate etc., Ice Cream such as Crunchie Blast
Stick, Flake Tub etc., and Buscuits such as Caramel Biscuits, Signature, Dairy Milk Biscuits, etc.
(Commander, 2018). Report will highlight the roles and responsibilities of marketing functions
in the context of Organisation and Marketing Environment and interrelationships between
various functions with marketing. Report will also tell about the marketing mix and marketing
mix and marketing strategies in order to achieve the objectives. Report will also evaluate the
strategic marketing plan of CAD-BURY.
ACTIVITY 1
Explanation of Role and Responsibilities of
Marketing Functions and their
relationship with organisation
ROLES AND RESPONSIBILITIES OF
MARKETING FUNCTIONS
Functions of Marketing consists of :
MARKETING PLANNING – In order to
achieve the marketing objectives of Cad-
Bury, Marketers make a blueprint of various
actions which need to be done so that
objectives can be achieve. This process is
known as Marketing Planning. It results in
marketing strategies which is decided by the
marketers. It involves Determination of
goals and objectives, evaluation of the
resources being used by marketers,
identification of risks and opportunities,
development of marketing strategies,
implementation of marketing plan and
control and monitor of those plan (Saxena,
2018).
PRODUCT DESIGNING – Product
designing is the process of deciding the
design and feature of products and

accordingly produce products. This process
involves idea generation, screening, testing,
market research and analysis, business
analysis in the context of products, product
development, market testing through 7P and
commercialization.
PACKAGING AND LABELLING –
Packaging refers to all those activities
through which Cad-bury protects its
products for distribution, storage, sale and
use. It also refers to the process of
designing, evaluating and producing
packages for the safety of products.
Labelling is the part of branding and
provides products a different identification.
It is a printed information which contains
name, logo, ingredients and usage of
products etc. They play an important role in
developing brand image in target market and
mind of target customers.
BRANDING – Branding refers to the
combination of marketing and
communication methods through which
Cad-bury can create a different brand for its
products from its competitors. It is done to
create an impression in the mind of
customers. It is a complex process which
includes – Analysing the customers'
preferences, creating the brand message,
matching the elements with brand message
and delivering the brand message.
RELATIONSHIP BETWEEN
MARKETING FUNCTIONS' ROLES
AND RESPONSIBILITIES WITH THE
ORGANISATION
Marketing function is an important
function for the Cad-bury. Cad-bury and its
marketing functions are interrelated to each
other. They both get affected by each other.
Marketing functions play vital role in the
success of Cad-bury. Relationship between
marketing functions and Cad-bury are as
follows -
MARKETING PLANNING – Without
marketing planning, Cad-bury can't achieve
its marketing objectives. Without achieving
marketing objectives, it can't achieve the
organisational goals and objectives. It helps
company to produce those goods which is
need to meet the requirements of target
customers and market of the company. If
marketing plan is not good, whole
organisation get diverse from its objectives
and not able to maintain its performance
standards.
PRODUCT DESIGNING – Product design
plays an important role in company's
success. Same goes with Cad-bury. Cad-
bury unique products and features has
always played a positive role in its success
and helped the company to gain competitive
advantages over its competitors. It also helps