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Assignment on Marketing For Business

   

Added on  2021-02-19

7 Pages1390 Words64 Views
Marketing forBusiness

Table of ContentsINTRODUCTION...........................................................................................................................1CONCLUSION ...............................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONMarketing is termed a philosophy within which firms are required to effectively analyseneeds and demands of consumers and them formulate decisions as to offer products and servicesin order to effectively satisfy their needs (Baker and Magnini, 2016). In simple words concept ofmarketing is related to promoting products and services in a particular target market throughwide range of marketing channels. Thus, in order to attract attention of large base of customersorganisations are required to undertake advantage of numerous form of marketing techniques,tools and approaches in order to set clear objectives and marketing vision. It has been seen thatthere is increase in competition of music festival sector in recent year from smaller localfestivals. In order to gain more competitive advantage local festival organisers are required totake use of best effective form of marketing plan which is being defined in this report. Marketing theories The Marketing Mix Marketing mix acts as a tool that can be undertaken by small scale local event organizeras to offer products and services in best effective manner (Bai and Chang, 2015). The 4Ps havebeen associate with the marketing mix which is further being elaborated below:Product:It has been seen that music festival is growing popularity in UK that further lead towardsincrease in competition in this sector from smaller local festivals. For this it is essential for localsmall scale festival organisers to offer services to customers that fit every age groupexpectations. Place:It is essential for organisers to organize their event from where every target consumer canhave easy access. In UK organizers can take advantage of the places like, High Street, Hop FarmFamily Park, Gibson Hall London and more. Price:Organizers are required to offer their services and event tickets that represent goodvalue for money. It has been determined that, individuals in UK mainly prefer to may more forsomething that really allure them. Thus, it is essential for organizers to attract customers withbest effective and attractive services. Promotion:1

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