Marketing Exam 2: Market Segmentation, Pricing Strategies, Brand Building, and Advertising

This article covers topics related to market segmentation, pricing strategies, brand building, and advertising. It includes a table of market segments and their characteristics, quality evaluation of Walmart's online app, price skimming and penetration pricing strategies, a price range for a combo meal, a perceptual map, Apple's revenue growth, the importance of customer service in brand building, and the impact of advertising on brand sales.