Marketing Strategy of DFS Furniture Plc

Added on - 21 Feb 2021

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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Conclusion......................................................................................................................................4REFERENCES................................................................................................................................6
INTRODUCTIONMarketing refers to a business process that involves creating relationships with thecustomers and satisfying them. Marketing involves all those activities that influences a customerto purchase the product. This report will observe the marketing strategy of DFS Furniture Plcwhich is a furniture retailer in UK that deals in various furniture sets such as sofas, softfurnishing and all kinds of furniture for a house. This report will highlight the importance ofmarket research for an organization in conducting the marketing activities of the company. Thereport will also include the marketing activities for home furniture as well as the use ofmarketing mix in its context.MAIN BODYDFS Furniture company will initiate the marketing activities for its home furnishingitems such as sofas, beds, kitchen sets and other household furniture items. The company hasmade the decision of targeting the customers as according top the segments. The main segmentin the target list will be according to the demographic segment of customers. This demographicsegment will include the main focus on women population of the UK market. This is being doneas due to the rising concern of interior décor by the housewives. Women population is moreconcerned with the home décor items and will mostly get attracted over the company's marketingstrategies. This will be carried through various advertisements made by the company at socialmedia platforms and online shopping website offers. The company DFS furniture is a leader inUK's bedroom furniture market and this component will serve as a goodwill for the company inimplementing the marketing and promotional activities for its furniture products.The marketing research will be conducted by DFS furniture in order to implement themarketing activities as discussed above. The research will help the company to understand theconsumer demands, preferences and buying habits which will further help in planning theactivities accordingly. Research will help- the company to adjust its production as per thedemands and conditions of the customers. This will further lead to forecast the revenueprojections of the company as well as assist DFS furniture to stay ahead from its competitors.The company will be able to identify the current trends in the market and get an overview of thetarget market region through the research process conducted. Research will also help thecompany to gather the information as well as bundle up all the activities that will be addedfurther in the marketing plan that will be created by DFS furniture. Also, the company will be1
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