Report on Marketing for Enhancing Sustainability
Added on 2020-04-13
8 Pages1798 Words58 Views
Running head: MARKETING FOR ENHANCING SUSTAINABILITY MARKETING FOR ENHANCING SUSTAINABILITYName of the studentName of the university Author note
1MARKETING FOR ENHANCING SUSTAINABILITY1. Introduction The increasing change in the demand and the ever-changing trends has affected themarket of the organizations. The technological advancements have affected the availability of theproducts and the services based on their offerings and the placing. The most important step thatthe organization takes, considering the modern market structure, is to take steps in order topromote their product. In order to undertake the promotion, the organizations consider theprinciple of the four P’s that affects the market structure of the product (Roy 2012). The price,the product itself, the promotional activities and the place where the promotion is beingundertaken. It helps in determining the functions that are required to be taken by the organizationin order to undertake a successful product launch. The report focuses in identifying the issuesthat the marketing of a particular product or a line of product might face in undertaking theproper marketing strategies. The marketing strategies help the organizations in placing theirproduct effectively in the market. The report aims at understanding the issues that the companiesface while marketing a product. The issues can be considered as the hindrances to make theproduct available in the market (Saren et al. 2012). The proper marketing of the product alsoensures the sustainable approach of the organizations that is being hampered through the issuesthat the organization faces while marketing the product or the services (Saren et al. 2012). 2. Issues faced in marketing The issues that are being faced by the organizations while marketing the product is basedon the requirements of the organization to make their advancements in the market. The issues arebeing illustrated and discussed in this section of the analysis. It helps in the clear understandingof the issues that the company faces while marketing in the modern days and thereby determinesthe risks that are involved with the product’s placement in the market.
2MARKETING FOR ENHANCING SUSTAINABILITYThe increased competitiveness has resulted to the substantial growth of the otherorganizations in the market. Therefore, the most important issue that is being faced by theorganizations while marketing their product is due to the inefficiency in their advertisements(Babin. and Zikmund 2015). The various advertisements that already exist in the market throughthe usage of the print media and the social media platforms have affected the growth of theorganizations largely. In order to bring in changes in the organizational structure, theorganization must make out some changes in the structure of the promotional activities to attractthe attention of the potential consumers (Finney 2014). The proper placement of the products andthe services helps the organization in making the target audience aware of the products that arebeing launched by the organization. However, the major issue that is being faced by theorganization is based on the increased amount of competition in the social and the other mediaplatforms through which the promotion must be undertaken (Malhotra, Birks and Wills 2013). The most important step that is to be adhered in the marketing of the products and itsproper placement is through the proper innovation that the organization undertakes. It helps indifferentiating the products and the services that are being prepared by the competitors. Most ofthe companies, these days, have adhered to the proper allocation of the resources and they haveundertaken proper utilization of the resources (Baker 2014). It helps the organizations inmaintaining a differentiation. The multinational companies like Apple and the like have takenstrategies in order to promote their services with the products. This helps the organizations inundertaking successful steps to market their products. The iTunes that are being produced byApple is being promoted along with the devices like iPods and the like. It helps the organizationin collaborating the products and the services and provides a complete package to the consumers.The basic concept of promoting the product along with the services is to make the market open
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