Marketing Concepts and Applications on HSBC Bank

Marketing for managers
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Abstract
This report provides a theoretical conceptualization of major marketing concepts and their
related applications on HSBC bank. It investigates major topics of product/market orientation,
company values proposition and differentiation, customer needs, wants and demands, factors that
influence buying behavior and nature and level of competition.

Table of Contents
Introduction....................................................................................................................................5
First: Product/market orientation................................................................................................5
1.1 Market orientation..................................................................................................................5
1.2 Services growth......................................................................................................................5
1.3 Strategic marketing initiative (SMI)......................................................................................6
1.4 HSBC product/market orientation.........................................................................................6
Second: Company values proposition and differentiation.........................................................6
2.1 Organizational efforts towards values proposition and differentiation..................................7
2.2 Segmentation, targeting, positioning in the Marketing strategy of HSBC Bank...................8
Third: Customer needs, wants and demands..............................................................................8
3.1 Factors that influence customer satisfaction:.........................................................................9
3.2 HSBC customer orientation...................................................................................................9
Forth: Factors that influence buying behavior.........................................................................9
4.1 Consumer theory..................................................................................................................10
4.2 HSBC response to the changing buying behavior...............................................................11
Fifth: Nature and level of competition.......................................................................................11
5.1 Changing competition in the financial sector......................................................................11
5.2 Competition at HSBC..........................................................................................................12
5.3 Transparency of business.....................................................................................................12
5.4 Industry competitors............................................................................................................12
Conclusions...................................................................................................................................13
References.....................................................................................................................................14