Product marketing
Table of Contents
Introduction.....................................................................................................................................2
Product.............................................................................................................................................2
Contest and giveaways................................................................................................................2
Digital marketing..........................................................................................................................4
Preparation of FAQ......................................................................................................................4
Creation of a recommendation system.......................................................................................4
Pricing..............................................................................................................................................4
Buddle pricing..............................................................................................................................4
Psychological pricing....................................................................................................................5
Price skimming.............................................................................................................................5
Market penetration pricing..........................................................................................................5
Placement........................................................................................................................................5
Visual placement..........................................................................................................................5
Auditory placement.....................................................................................................................6
Advertising before release...........................................................................................................6
Giveaways........................................................................................................................................6
Promotion........................................................................................................................................6
Physical environment...................................................................................................................6
Traditional media.........................................................................................................................6
Digital media................................................................................................................................7
Conclusion........................................................................................................................................7
Refence............................................................................................................................................8
Appendixes......................................................................................................................................8

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