Marketing for Speed Ride Motorbike Product Marketing for Speed Ride Motorbike

Running head: Marketing for speed Ride Motor bike
Marketing for Speed Ride motor bike
Student’s name
Institution
Date

Product marketing
Table of Contents
Introduction.....................................................................................................................................2
Product.............................................................................................................................................2
Contest and giveaways................................................................................................................2
Digital marketing..........................................................................................................................4
Preparation of FAQ......................................................................................................................4
Creation of a recommendation system.......................................................................................4
Pricing..............................................................................................................................................4
Buddle pricing..............................................................................................................................4
Psychological pricing....................................................................................................................5
Price skimming.............................................................................................................................5
Market penetration pricing..........................................................................................................5
Placement........................................................................................................................................5
Visual placement..........................................................................................................................5
Auditory placement.....................................................................................................................6
Advertising before release...........................................................................................................6
Giveaways........................................................................................................................................6
Promotion........................................................................................................................................6
Physical environment...................................................................................................................6
Traditional media.........................................................................................................................6
Digital media................................................................................................................................7
Conclusion........................................................................................................................................7
Refence............................................................................................................................................8
Appendixes......................................................................................................................................8

Product marketing
Introduction
The main aim of writing this report is to explain the marketing strategy we embraced to
introduce Speed Ride motor bike to the market.
Innovation and growth in technology in combination of market gap helped us to develop a
motor bike product brand known as Speed Ride. Although we still have several other brands of
motorbike in the market, ours still remain outstanding in quality of the service and the machine
itself. With understanding that poor marketing can lead to business failure we opted to use the
four pillars of marketing strategy development, that is; promotion, pricing, placement and the
product.
Product
After identifying the market gap in the field of motors we made our own product, it’s all not
easy to reach the possible consumers and convince the on the effectiveness of the product and
hit the market. Therefore there are couples of things we need to do to create popularity of your
product to our targeted consumers.
Contest and giveaways
For a few weeks or months before the release of a product to the market we organized pre-
launch giveaways and contest, during these events lucky participants and winners are given a
Speed ride motor brand, these will help to spread information about the product by the
winners to friends and family members (Kosygin, England, Ling, 2016).